Determining Your Value and Pricing Your Services with Jen Gitomer

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.

An increase in cost? Forget about it! Why would you want to scare off your existing clients.

No. No, no, no! Let's reset that mindset ASAP, coaches.

Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?

I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not be afraid to announce that and tell potential customers when asked. Or even before you are! You can't be afraid to sell unless you want to stay the best kept secret.

You do not want to miss this empowering episode, especially those of you who have an uncomfortable relationship with sales.

Today, Jen and I talk about:
- The potential trade-off between increasing cost and losing customers. (Spoiler: Sometimes it balances out.)
- The intense power of belief and how that translates to pricing and purchases.
-  How important testimonials are.


Don't forget to leave us a review on Apple Podcasts.

About Today's Guest

Jen Gitomer is obsessed with helping service professionals, coaches and entrepreneurs like you make more money.

After selling millions of dollars throughout her 15+ year career in sales, writing a best-selling book on sales, and growing 3 businesses, she knows exactly what it takes to grow your business from just barely surviving to thriving.

But it wasn’t always easy. Jen had a defining moment that changed everything. There she was, on the ground, consciously aware that she had just blacked out.  From the outside, it looked like she had built a successful career, but on the inside, she felt like she was no longer living - she was existing. Realizing that your financial success does not have to be dependent on working 100 hours/week and that your mind, body and spirit deserve more, Jen’s business and her life.

Your biggest breakdown may be the catalyst for your biggest breakthrough. And that breakdown was just the break she needed.

Jen has made it her mission to help female entrepreneurs make a lot of money without having to work ALL.THE.TIME.

Jen serves her clients through an online networking group, CEO CLUB, her Breakthrough Babe Mastermind, and 1:1 through VIP settings. Jen’s client’s report that their breakthrough business results flow into their lives creating a well-rounded result. (©2021 Jen Gitomer and Sales in a New York Minute)

Jen Gitomer
Jen on Instagram

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Links & Coaching Opportunities

10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.

Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!

Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.

Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.



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