This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.
We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!
If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.
Don't forget to leave us a review on Apple Podcasts.
About Today's Guest
Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.
Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the radical change in her personal life.
Rachel helps business owners break through the ‘glass ceiling’ of opportunity. Her campaigns bring results that change the narrative, such as achieving 7134% growth for an organic skincare company, generating $3 million in one year for a fitness company, and reaching over 12 million people for a coach.
Rachel’s passion for helping others change their life stories is apparent in the energy and wisdom she brings as the founder of Social Media United, the leading online education platform for social media managers. With more than 1100 students from 70+ countries worldwide, Pedersen’s platform supports and trains students - predominantly stay at home parents, single moms, and college dropouts - how to develop and leverage their skills to become successful social media managers.
Rachel regularly impacts the world around her by raising support for 90+ single mothers and their children with food and gifts at Christmastime.
Rachel also raised funds to bring water and light to those affected by Hurricane Maria in Puerto Rico and supports Operation Underground Railroad, a non-profit dedicated to rescuing children from sex slavery.
Pedersen has landed global coverage in print and digital outlets, including the Today Show, Cosmopolitan, The Daily Mail, The Huffington Post, Funnel Magazine, and Content Marketing Institute.
She is a proud wife and loving mother to three children.
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
Links & Coaching Opportunities
Beverley Simpson's PT Profit Formula & PT Profit Accelerator
- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.
- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.