How to Know When to Scale Your Business

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.

I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.

The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business forward is the most important thing to do.

In 2023, many service providers are still set up to fail, due to trading dollar for hour instead of growing their businesses. It is important to focus on tasks that will actually grow the business, such as content creation, which is a free way to connect with potential customers. 

If you enjoy this episode, let's connect! DM me @bsimpsonfitness and leave a review on Apple Podcasts.


Timestamps

0:02:04
Scaling Your Business: What Does It Mean and When Is the Right Time?

0:04:04
The Importance of Leverage in Growing a Profitable Business

0:09:00
The Benefits of Delegating Social Media Tasks

0:11:41
Scaling Your Business: How to Maximize Your Leverage and Your Offer

0:12:49
The Benefits of Offering Tangible Outcomes to Clients

0:14:32
The Importance of Crafting a Profitable Offer

0:18:48
The Importance of Performance Metrics in Business

0:20:19
The Math Behind A Six or Seven Figure Business

0:23:49
The Scary Place of Making Decisions: What to do When You Need to Scale

0:25:16
How to Know When to Scale Your Business

0:28:57
The 5 Telltale Signs You're Ready to Scale Your Business

0:30:43
The Power of Trusting the Process

0:32:09
The Benefits of Taking on Risk in Your Business

0:37:25
The Different Ways That Millionaires View Their Business Problems

0:39:05
The Invisible Markers of Knowing When to Scale Your Business

0:40:58
The Benefits of Failing 


Highlights

"This is a huge telltale sign about where you are in your business growth and where you are in the phases. People who are at the scale, it phase and the automated phase that's the fourth phase when they start to work themselves out of the business is that they start to view problems and challenges in their business differently."

"Business growth happens in stages, both in the tangible and intangible. And what I mean by intangible is in my mind, in the way I think about my content, think about my business, and think about growth.
Is your offer converting? Have you maximize your leverage?. Can you offer stack to increase profitability?. This is when you're going to know whether or not you're ready to scale."

"So it's a balance between finding what is that threshold for you, for your market that you feel excited to serve on? Because if you start under charging for your services, you'll start to resent your clients, which is one of the worst things that you can do for your business."

"The trouble is, the level of investment is not for me to decide. I can't tell you how many times I do Live Free experiences trainings, and I have hundreds of people register, and then five show up."

 

 

 

   

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Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


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Links & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstart

PT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.

https://www.bsimpsonfitness.com/ptprofit

30 Day Done for You Content Planner- FREE
Attract, connect, and covert pre-sold leads so you can sell without selling.

https://www.bsimpsonfitness.com/calendar

The Complete 10k Per Month Blue Print - FREE

https://www.bsimpsonfitness.com/10kblueprint



    

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