Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.
The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.
In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to get specific in four different areas.
The first of these areas is getting specific with the problem that the business is trying to solve. The second is to create a unique solution or process. The third is to get specific in one's target audience and the fourth is to get specific with the language used. This is a way to connect with one's ideal client and cut through the noise.
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"The Benefits of Being Specific When Serving Health Professionals"
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