Three Lessons from a Profitable Launch that Went Wrong
In today’s episode, I pull back the curtain to show the behind-the-scenes ins and outs of a recent launch - and the lessons I learned from everything that went wrong. I want to share these things I learned with YOU so that you can at least recognize them when they come up - because things always come up, we can’t control everything. Having done hundreds of launches, I knew these things and STILL they had a way of coming back. Because you never get to the top and have ARRIVED. It’s always a mercurial learning process.
Learning and improving comes from DOING it. It takes, sometimes, MESSY action. If you’re anything like me, you’re going to want to try to make everything about your launch perfect - and...well, sometimes things don’t turn out the way you want or expect. And you know what? All the 7-figure marketing masters that we all look up to also had to go through the same things. They just learned it and got through it faster.
We all get the lessons we need OR the success we want. The sooner you learn how to detach from the outcomes, then the sooner you can get to where you want to be. I knew this, I KNOW this, and yet it still crept up on me recently.
Are you ready? Let’s dive in.
Today, I discuss:
- Checking Your Ego at the door: manage your expectations of the outcomes
- The Goldilocks experience of a launch: “but it’s gotta be ‘just right’
- Being discerning about your time, because it’s the one thing you can’t get back.
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