The Playbook of Life: Coaching, Strength, and Finding Your Field with Phil Dominguez

In this episode, Coach Phil Dominguez takes us through his journey from coaching football to shaping bodies and minds in his outdoor gym. Phil's not your ordinary coach; he's got a knack for making every training session feel like a positive experience. Tune in to hear how football's teamwork and tactics play out in personal training, and get ready to be inspired by Phil's down-to-earth wisdom on pushing limits and chasing goals.


 

   

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About the Guest

Phil Dominguez is a California-based football coach and personal trainer known for his dynamic approach to coaching and his deep understanding of team dynamics and individual growth. Phil has dedicated over a decade to coaching high school football before transitioning into personal training. His expertise spans from...

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The 4 Essential Systems Every Successful Business Needs

Today's episode is an unfiltered exploration into the strategies that transformed my own journey from $10K years to $10K days. We're going to dissect the four critical phases of business growth—Design, Deliver, Scale, and Automate—in a way that's practical, actionable, and grounded in real success stories.

Forget the fluff—this is about getting down to the brass tacks of building a business that thrives on its own terms, without the grind of trading time for money. Whether you're a fitness coach, a nutritionist, or a wellness expert, this episode is your springboard to not just achieving but exceeding your business goals.

Join me as we cut through the noise and focus on what truly works, sharing the secrets and systems behind achieving consistent, sustainable success.


  

 

 

   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help...

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Best Of: A Journey Through Health, Fitness, and Self-Discovery with Kait Ann-Michelle

For this "Best Of" episode, we're bringing back a conversation with Kait Ann-Michelle where we delve into her inspiring story from elite athlete to a health and fitness professional who redefines resilience and personal growth. After a career-ending injury, she ventured beyond the physical, exploring the realms of psychology and integrative medicine to empower others to achieve their peak performance, both mentally and physically.

This episode is more than just a story of overcoming adversity; it's a guide to self-discovery, challenging us to question who we are beyond our roles and achievements. We discuss innovative strategies for optimizing health, navigating life's puzzles, and breaking through mental barriers.

Join us in this "Best Of" series as we explore how to live fully in pursuit of personal and professional excellence. This conversation is a must-listen for anyone in the industry seeking to make meaningful changes with their clients or with themselves....

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Best of: Your Next 10k

business content fitness lead Apr 02, 2024

If you're in the fitness biz and hungry for that next level, this one's for you. We're diving back into one of our all-time fave episodes because, let's face it, every time you listen, there's something new to catch—especially as you grow every single day.

In this episode, I'm laying down some real talk about boosting your revenue without the sleaze factor. We're talking about making content that does the heavy lifting for you, turning those likes and shares into genuine cash flow. I've got you covered with straightforward strategies to get your content working overtime, so you can hit those $10K months organically—no need for fancy ads or complicated funnels.

Join me as I share the secret sauce to creating offers that people can't resist, and how to tap into your existing network for potential clients. Plus, I'm opening the doors to our "Create Content That Converts Club," where you can snag your spot for less than the cost of your daily coffee. It's all about getting...

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Beyond the Scale: Dal's Journey of Transformation and Empowerment

In this episode featuring nutrition coach Dal Sekhon, we uncover the raw and real story of how Dal turned her life around, shedding 110 pounds and, more importantly, shedding old habits and mental barriers that once held her back. But Dal's journey didn't end with her personal success; it was just the beginning. Finding her calling in the world of nutrition and fitness coaching, Dal has dedicated her life to helping others find their path to health and happiness. If you enjoy this episode, tag us on social media @bsimpsonfitness and @nutritioncoachingbydal

 


  
 
 
 
  

   

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


About The Guest

 

Dal's journey is one of resilience, transformation, and dedication. Overcoming two decades of challenges in her quest for health, she not only achieved...

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What To Do When Your Content Isn't Converting

In this episode we get real about a challenge many fitness professionals face: content that doesn't convert.  I share personal insights and strategies for turning your online presence into a conversion machine.

I dive into the crucial yet often overlooked aspects of content creation, such as the importance of emotional regulation, the art of moving through discomfort, and the significance of clarity in your calls to action. This episode is packed with actionable advice on refining your content strategy to ensure it resonates with your audience and drives the results you're looking for.


 

 

   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and...

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Best of: Andrew Coates; The Mayor of the Fitness Industry

For this episode we're highlighting one of our interviews from the past! Originally recorded in June 2022. Andrew Coates is widely described as "The Mayor of the Fitness Industry" for his ability to connect people with one another and for his infectious passion for learning and helping others. This episode covers continuous learning, effective communication, critical thinking, application over theory, and adaptability and also includes a book list Andrew recommends for those wanting to get into writing. Find that here


  
 
 
  

   

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


About The Guest

 

Andrew Coates is a distinguished fitness professional dedicated to enhancing the wellness and strength of his clients through personalized coaching and comprehensive fitness education. With a...

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How to Demonstrate Expertise and Authority When You're Evergreen

In episode 324, we're diving deep into the concept of evergreen sales systems and how you can leverage them to showcase your authority and expertise in the fitness industry, every single day.

In This Episode:

  • Exploring Evergreen: Discover what it means to have offerings available daily and how this approach can benefit your business. I'll explain the ins and outs of creating a system that works tirelessly for you, ensuring there's always something for your audience to engage with.

  • The Best of Both Worlds: Learn about the hybrid sales system that combines low-ticket and premium offers. This system ensures you're meeting your clients' needs at various levels, all while maintaining a steady income flow without the constant need for your direct involvement.

  • Authority Without the Salesy Feel: I'll share my strategies for demonstrating your expertise and establishing yourself as a leading authority without the constant pressure of feeling like you're in sales mode.

  • Value Beyond...

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Thriving with Celiac Disease with Michelle LeMaster

In this inspiring episode, we welcome Michelle, who is on the cusp of earning her PhD and has transformed her celiac disease diagnosis into a powerful force for good. Michelle takes us through her personal journey and the professional path that led her to assist others with food restrictions, particularly those with celiac disease, navigate their diets and lifestyles with confidence and joy. 


  
 
 
  

   

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


About The Guest

Michelle is a soon-to-be PhD in meat and food science, with a special focus on meat and muscle biology. Beyond her academic achievements, Michelle has transformed her personal experience with celiac disease into a crusade to support others facing similar challenges. She has developed a unique expertise in navigating the world of...

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How to Encourage Buying Decisions When You Go Evergreen

Today, we're getting into the nitty-gritty of evergreen sales strategies and how to make those buying decisions roll in, no matter the day or hour.

Ever wonder how to keep your offers so appealing that they practically sell themselves, even when you're off the clock? I've got you covered. We'll chat about why understanding human behavior is your secret weapon and how to use it without feeling like you're crossing over to the dark side of sales.

I'm diving deep into making your services irresistibly compelling, all while keeping things totally transparent and genuine. Expect to hear about the three key ways to nudge folks towards saying "yes" to themselves (and your offers), how to sprinkle in a bit of urgency without any of the sleaze, and why it's crucial to have a mix of evergreen and launch models in your business.

And, because I can't resist sharing real, actionable tips, you'll walk away with ideas on tweaking your offers to be that no-brainer choice for your clients. Whether...

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