The PT Profit Formula Experience

Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"

Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.

I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they...

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Optimize Your Gut Health with Dr. Deanna Elliott

Centered Physical Therapy & Wellness's Dr. Deanna Elliott joins us today to talk about gut health and your body's exit strategy. Deanna herself has experienced being lost and not knowing what to do with her own body, but she then discovered Functional Medicine. From there, she found a place to be able to help her clients out of their own pains and struggles.

In this episode, Deanna shares how being knowledgeable about our own genetics can help us manage our health. We also talked a lot of things related to gut health, such as inflammation, Eczema, and elimination diets.

 

 

Today, you'll hear me talk with Deanna about:
- Genetics and what to get out of unpacking them.
- Inflammatory markers, what they are, and what to learn from them.
- Modifying genetic illnesses.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Deanna Elliott is a mom, turned Physical Therapist, who decided Functional Medicine was...

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Create Clients on Demand

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.

By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.

 

 

In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.

Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that...

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How To Bring Complex Concepts into Your Practice with Dr. Mike DeMille

Joining me today is Dr. Mike DeMille of Divergence Physical Therapy and Wellness. Mike shares with me his experiences on how a sports injury led him to wanting to enter the world of physical therapy himself.  Mike talks to me all about the Postural Restoration Institute (PRI) and receiving your PRC certification. We also dive into how to simplify complex concepts and the implementation involved. Our conversation covers how that applies to FitPros, athletes of varying levels, and even in regards to our gen-pop clients. 

 

 

You'll hear Mike and I discuss:
- Who can get PRC certified.
- When to expect a client result.
- One of the most important things that separates a successful coach from the rest.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Mike DeMille is a Postural Restoration Certified practitioner who treats patients dealing with chronic pain and progresses his patients back to an active lifestyle...

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The Truth About Client Results

Launch season is upon us, coaches, and I am so pumped to get my clients' services out there and to open my doors for not only my upcoming Simple Selling Live but also my final round of PT Profit Plus for 2021. I wanted to spend this time with you today to dive into the truth about client results as I spend some time outlining my business plan, my goals for myself, and my commitments to my clients.

It is so easy to get sucked into the marketing messaging that is out there trying to impress upon you that you can do x just because y did z. Oftentimes, however, there are so many details dropped from those soundbites. That's why I wanted to spend today with you unpacking the white lies and ego traps that you can get caught up when faced with client results.

 

 

You'll hear me talk about:
- The two things that you need to know when talking about client results.
- Three challenges that you face when assessing client results.
- The problem...

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Building the Durable Athlete with Cristian Plascencia

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.

Cristian talks all about how he defines and classifies "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.

 

 

You'll hear us dive into:
- The two components that define "mobility."
- Breathing practices.
- Burn out and how to push through.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Cristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find...

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Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.

In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.

This episode is an absolute must listen for FitPros and other entrepreneurs.

 

 

Holly & I talk all about:
- How to stay in the game and keep up with what you are...

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Pelvic Health with Dr. Rachel Parrotta, Physical Therapist

Coaches, this informative episode is a must listen. Today I have the pleasure of sharing an interview with Dr. Rachel Parrotta, a physical therapist out on Long Island. During this conversation, we dove deep into Rachel's specialty: Pelvic Health. As a mother of two, I was eager to unpack the topics of pregnancy, birth and postpartum care with Rachel.

Rachel leads us through a discussion on anatomy and less discussed topics such as prolapse, what its symptoms are, and who the right professionals are to seek help with for it. Pelvic health is a topic that applies to all genders, but it is not frequently discussed openly, and I'm pumped to have Rachel joining us for this episode.

 

 

You'll hear us talk about:
- How you can help and support moms through their pregnancy.
- What a mother can do to prepare for pregnancy and birth.
- The differences and symptoms of both hypertonic and hypotonic pelvic floors.
...and so much more!

   

Don't forget to leave us a review...

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Moving an In-Person Business Online with Dr. Andrea Maxim

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

 

 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and...

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The Key Components to Improving Human Movement with Dr. Zach Long

Coaches, I always strive to bring you the best guests along with interesting and helpful topics for your businesses, and I've gotta spoil my upcoming lineup a bit: it's incredible. The fitness required for and neuroscience behind dance. The strength and empowerment of fitness for the pole. An extraordinary guest that talks to me about active aging. I am so excited to share what I've already recorded and the guests I have lined up.

Today I have the pleasure and the privilege of sharing this interview that I conducted at the end of July with Dr. Zach Long. Like me, Zach is interested in and excited by preventative physical therapy and treatments. He operates a highly respected and trusted company and resource for other trainers and clinicians, and truly, it's a privilege having him on this podcast.

In this episode, we dive into the key components of human movement and how he helps disciplined athletes. He also shares some tips on how to get quality sleep and what...

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