Why You May Not Be Where You Want To Be: Your Offer

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.

I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 

 


   

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How to Make Your Enrolment Process More Effective

In this episode of the PT Profit Podcast, we break down how to make your enrolment process, also known as sales calls, more effective. We address common resistance to sales calls and explain why they are essential for building a profitable business. I share a six-step framework for creating an empowered enrolment process, emphasizing the importance of context, asking powerful questions, and providing clarity. We also discuss the misconceptions around sales calls and the value of deep connection and customization. If you're a coach or fitness business owner, this episode offers valuable insights for those looking to improve their enrolment process and generate more impact and revenue.


 



   

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Being a Critical Thinker in the Digital Age with Tyler Tanaka

A lot of Physical Therapists are going to resonate with the perspective that Tyler brings to this episode. Here's the thing though. Showing up on social media is hard. If you're a coach or trainer subscribed to this podcast, some of what Tyler shares in our conversation will be helpful for you too.

This episode has takeaways for any individual at any stage in their career.

Have you ever been misunderstood in your content, or had something taken out of context? Does it make showing up on social media more intimidating or challenging?

Is the idea of "what will other people say" the biggest thing that holds you back from showcasing your business on social media? Sometime it's best to remember who we are, and who we serve. The rest is just noise.

When you listen to this episode, you'll get a greater understanding for what to focus on when it comes to creating your content and what you don't need to be as concerned about.

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