In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.

In this episode, I'll be discussing:

• The importance of transparent communication and meeting clients where they are.
• Differentiating between ethical principles and marketing tools.
• Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.

I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.

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