If you've ever worked with an injured runner, this is an episode for you! This amazing conversation with Dr. Angie Brown focuses on the current medical system and the need to shift from a reactive system to one that focuses on managing health instead of disease. While we're finding there is a shift happening, there is still a lot of work to be done in order to raise the standard in the industry. In this episode, Angie points out that many professionals are confirmation-biased and that this can lead to a lack of understanding of the importance of proactive health management. People tend to surround themselves with like-minded individuals and this can have an impact on the shift towards proactive health management.
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About Today's Guest
Dr. Angie Brown,...
Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.
The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.
In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to...