Transforming Fitness: Aram Grigorian's Journey from Finance to the Forefront of Coaching

Episode 306 features Aram Grigorian, a notable fitness coach who transitioned from finance to fitness. Grigorian, who organized the Real Coaches Summit 2024 in Las Vegas, emphasizes servitude in business, sharing his journey from personal training in Connecticut to remote coaching in California. His philosophy revolves around transforming clients' mindsets and identities for sustained change, rather than focusing solely on physical aesthetics. This approach is evident in his advocacy for understanding individual motivations and maintaining personal connections, even in scalable business models.

The Real Coaches Summit 2024, scheduled for March 11-12, 2024 at Virgin Hotels Las Vegas, is an event for both coaches and enthusiasts. It provides over 20 hours of masterclass level education, with topics covering various aspects of coaching. The summit aims to enhance participants' skill sets and includes macro-friendly meals, top-shelf happy hours for networking, and a focus on practical knowledge without the pressure of VIP tickets. This event aligns with Grigorian's ethos of serving clients better and building trust and relationships in the business.





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About The Guest

Aram Grigorian is a dedicated fitness coach known for his holistic approach to body and mind transformation. Originally from Russia, he moved to the U.S. in 1989. Grigorian worked in finance before being laid off, which led him to pursue a career in fitness. He began as a certified trainer, eventually establishing a successful nutrition coaching business. His coaching philosophy emphasizes food quality, exercise intensity, rest, mental health, and personal responsibility. Based in California, Grigorian focuses on remote nutrition coaching and also co-hosts the Other Side Lifestyle podcast. Additionally, he organizes The Real Coaches Summit, an educational event for fitness professionals.




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