Increasing Performance and Health

Guest: Greg Hawthorne Jr. of Thorne Training and Therapy

For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to use that knowledge to help individuals perform and function at their optimum level. 

Takeaways:

• Three basic principles you need to know for this industry
• How to discern what education to invest in compared to the niche in which you work
• Key tips on...

PT Profit Podcast “Best Of” Series: Imposter Syndrome 2.0

In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that it happens to all of us;  it can occur no matter how successful you are, and it’s okay as long as you push through it. I help show you how.

In this episode you’ll hear: 

• What Imposter Syndrome really is and why it’s likely holding you back from growing your business.
• The missing ingredient your message is likely missing which might be preventing you from scaling
• 4 Tangible steps that you can instantly implement to help you feel and move through fear so that...

Your Role with Pain As A Personal Trainer

Guest: Lucy Hendricks, owner - Holistic Fitness Creator/ co-owner Enhancing Life LLC

Today we got to talk to coach, educator, speaker, and blogger Lucy Hendricks who not only takes a holistic approach to personal training but is known for her ability to take complicated topics and making them digestible for fitness and rehab professionals. She helps coaches who have clients that have been hindered by movement limitations get back to what they love whether it’s a competitive sport, general strength training, or living a life without pain.

In this episode you’ll learn about:

• The power of letting clients who feel hopeless due to pain know they are being heard and their fitness goals addressed
• What the de-conditioned population really is and the myths surrounding people who don’t work out
• What the outdated theories are regarding pain in the fitness industry and how they are doing more harm than good to clients...

Three Lessons from a Profitable Launch That Went WRONG

In today’s episode I pull back the curtain to show the behind-the-scenes ins and outs of a recent launch - and the lessons I learned from everything that went wrong. I want to share these things I learned with YOU so that you can at least recognize them when they come up - because things always come up, we can’t control everything. Having done hundreds of launches, I knew these things and STILL they had a way of coming back. Because you never get to the top and have ARRIVED. It’s always a mercurial learning process. 

Learning and improving comes from DOING it. It takes, sometimes, MESSY action. If you’re anything like me, you’re going to want to try to make everything about your launch perfect - and...well, sometimes things don’t turn out the way you want or expect. And you know what? All the 7-figure marketing masters that we all look up to also had to go through the same things. They...

“Best Of” Series: Optimize Information Overload for Fitness Professionals  

Guest: Dr. Michelle Boland of Michelle Boland Training

From our “Best Of” Series,  we look back at guest Dr. Michelle Boland who discusses how to optimize and implement our education inside our business while navigating available information to make the leap into owning your own business.

Dr. Boland will be teaching a webinar on October 1st, 2020 on becoming a principle based coach while finding your own identity and voice as a trainer. Refer to the links below for more information.

Takeaways:

• How to transition into your own business by creating and using a network
• What she learned from working with Hockey players.
• Keys to honing critical thinking skills and find your own identity
• Why her remote clients are often her favorite
• Tips for navigating a massive influx of information

If you enjoy this episode, I would love to hear your...

How to Build Your Brand

Guest: Jennifer Dmuchowski

While working in the graphic design corporate world and eventually becoming a personal trainer as well, Jennifer Dmuchowski discovered her new passion for her life through the combination of design and fitness. Over the last four years Jennifer helped create a boutique fitness gym from the brand and marketing side to the fitness development and training aspect which eventually led her to take the leap and go out on her own creating her own business. Covering topics from building your brand to social media development, Jennifer’s goal is to empower fitness professionals to learn how to create their own business and brand through the power of marketing and design.

In this episode you’ll learn:

• How a coach can begin an online imprint
• Keys to learning how to find your voice and your brand
• How to navigate the transitions of in-person to online in a post-Covid era
• The psychology behind design and the...

PT Profit Podcast's “Best Of”:  How to Simplify Complex Training Concepts

Guest: Katie St. Clair of Empowered Performance

In our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business. Katie will also be hosting a live webinar  and Q&A on September 8th on Performance Variability for the General Population that you won't want to miss!

In this episode you’ll hear:

• The most effective ways  to find the root of your client’s goals and therefore increase the likelihood of program adherence
• How to find a balance when you find yourself experiencing “The Curse Of the Good Coach” so you don’t self-sabotage 
• Keys to boosting your self-confidence regardless of your...

Your Six Figure Launch Plan

In this episode I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client but create your call to action.

Takeaways:

• The 3 phases of time frames you need to know
• Tips for identifying the topics of your unique mechanism
• Explore 5 examples of specific types of content based on your categories
• The most effective ways to repurpose your content
• How to execute a purposeful plan with discovery and sales calls
• How to overcome objections even when what you’re offering is free
• How to drive urgency for your offer in your posts on social media

If you enjoy this episode, I would love to hear your favorite part or...

How to Manage Training When Your Client Is In Pain

Guest: Dr. Shaun Astorga of AMP Performance Rehab

In today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients gain physical freedom and enjoy an active lifestyle regardless of their fitness level.

Takeaways:

• How to create client buy-in for training when they have fear regarding their injury
• Tips to working various areas that are injured
• Ways to access restricted mobility
• Steps to building your network and navigate the gap between personal trainers and physical therapists by letting go of ego
• Ways to communicate with your client to learn what their special needs really are
...

How to Create Content for Your Client

In this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. 

Today we also talk about the PT Profit Formula Beta 12-Week Course that opened yesterday. The wait list will be open until Aug 27th, so you should come join us as soon as possible! All the information about how to join the Beta program is further down in the show notes.

Episode Takeaways:

• The five essential types of content for you to use
• The proven formula for putting those content types into action
• How to create a powerful position in your messaging
• Tips for navigating communication with your ideal client on social media
• How to shift the clients’ perspective using polarizing thought-reversals
• Why you should celebrate when you get a troll...