All About Powerlifting with Solana Lewis

I sat down with IPF World Champion powerlifter, Solana Lewis who currently holds the Junior American Squat record for the 63kg weight class.

In addition to over 4 years of coaching, she holds her bachelors degree in Exercise Science and is extremely passionate about helping her clients master movement.

In this episode you'll discover:

• Common misconceptions in powerlifting
• When to train skill and when you to train technique.
• How to program hypertrophy and strength training.
• Bodybuilding isn’t the same as powerlifting.
• The missing components people miss when training for a meet versus for fitness
• Programming rest when you’re in a meet
• Pelvic floor health in powerlifting.
• The importance of being a female coach in powerlifting.

If you enjoy this episode, I would love to hear your favorite part of what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram.

 Haven’t left a...

When to Use a Sports Chiropractor with Karlie Causey

Dr. Karlie Causey joined us today to talk about the fundamentals of sports chiropractic medicine and how it can be used to compliment coaching by trainers and clinicians for a variety of issues that come up with their clients.  We also discussed her focus on perinatal and postpartum coaching and rehabilitation, and how trainers can become more familiar with the process. 

Dr. Karlie, who spends her free time as a chiropractor for the 2x Champion Seattle Seawolves Professional Rugby team, has been a sports chiropractor for 10 years. Besides her doctorate of chiropractic she also has a masters in human biology, is a certified strength and conditioning specialist (CSCS), level 2 Crossfit coach, Certified Barefoot training Specialist, and Pregnancy and Postpartum Athleticism coach. She is the owner of Fuel Spine and Sports Therapy in Seattle, Washington and is the Co-owner of Seattle Sports Chiropractic &...

4 Ways to Grow Past 6 Figures

In today’s episode, I wanted to share four things I did to grow my business past the six-figure mark that I know you can implement immediately to help you grow your business. Knowing that so much of it is about the journey and its lessons, not the arrival, is essential. I want to show you how to map out your business from a place of detachment, looking at things clinically. That was a key factor for me, and it can be for you, too. 

In this episode you’ll hear:

• How to get into alignment for your business
• Why perfection can be your biggest enemy
• How to recognize the signs that you’re resisting progress
• Tips to figure out your “how”
• Who should be in your corner as you move through the experience of building your business
• How to detach from expected outcomes

If you enjoy this episode, I would love to hear your favorite part of what inspired you. Take a screenshot and share with me @bsimpsonfitness on...

All About the Food with Erin Murray

Erin Murray is a nutrition, health, and strength coach that that splits her time between clients and academia. Her passion for science and whole foods directs much of her work, where she focuses on transforming biochemistry into delicious meal ideas, actionable steps, and sustainable new lifestyles for her clients. 

In today’s episode, Erin talked to us about a myriad of topics ranging from the science of food and neurochemical dynamics of behavior to how we can break down really complicated nutritional and chemical processes without overwhelming clients -  and therefore improve client adherence. In short, I really felt that in this episode Erin captures the “art of science” if you will, and I’m sure this is one you won’t want to miss.

In this episode you’ll learn:

• How to inspire clients to adhere to behavior change
• Tips for battling misinformation and regulating the food...

How to Find Your Niche In Fitness

In this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.

In this episode you will learn:

• What are the five questions to ask yourself when determining your niche inside your fitness business
• Why you need to be thinking about the transformation you want to provide and how to provide the framework for it
• How to determine your client’s struggle and the problem that you will solve for them
• Examples from my own life in making these kinds of decisions that got me to where I am now.

If you...

How to Find Your Alignment in Life and Business with Cari Li

Guest: Cari Li, founder, The Good Curves

In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. 

Cari helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process into a world of possibilities. 

In this episode you’ll learn:

• What is alignment - and how to tell if you’re in it or not
• The different kinds of resistance in our lives and its effect on our energy flow
• How to determine what your value is...

A Beginners Guide to Marketing in Fitness

Guest: Jill Coleman, owner of JillFit, co-founder of Metabolic Effect, Inc, and founder of The Best of You (BOY) Coaching Club mentorship and Moderation365

I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You (BOY) Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience (TTE). 

Jill’s work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like Yahoo Health, LiveStrong.com and AOL’s...

How to Build Mental Resilience for Athletes and Coaches

Guest: Dr. Lisa Lewis, EdD, CADC-II

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically-minded and achievement-oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. 

Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II), and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in...

How to Find Personal Training Clients Online

This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. 

You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. 

I also include an entire post that you can use today that can get your message out and find your Ideal Client.

In this episode you’ll learn:

• How to approach the various types of clients you have had both past and present for referrals
• Why the Follow Up is your friend
• How our own tunnel vision about ourselves affects how we perceive possible clients
• Steps for networking fundamentals
• Tips for direct outreach that are tried and true from the field
• Tools to post more effective content...

Brick and Mortar Business In the Time of Covid

Guest: Michael Keeler, co-owner, Business for Unicorns and Mark Fisher Fitness

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. 

Takeaways:

• How to create a community for your business and why it is essential, especially in today’s ever-changing...