Coaches, I know it's Fitness Thursday, but let's mix things up a bit.

I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.

Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.

Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.

Today I dive into:
- The importance of being present.
- Persevering through fear and discomfort to push your business to the next level.
- Being enough.

PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and say...

The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on.

Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking.

Thankfully today I have my friend and PT Profit Formula member Semaj Hunter joining me to talk about cutting through all of that to remain authentic. We have a fantastic conversation about remembering who we really are and the importance of treating human beings like humans.

We also discuss why your individuality is worth compensating. As you build your business and market what sets you apart, you should not be afraid to charge for those special s only you can bring your clients.

In addition to fitness, Semaj is a passionate traveller, and we...

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.

An increase in cost? Forget about it! Why would you want to scare off your existing clients.

No. No, no, no! Let's reset that mindset ASAP, coaches.

Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?

I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not...

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.

Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.

We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about...

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.

This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.

Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.

In today's episode, you'll hear me:
- Unpack goal setting and how to gauge the reality of your goal.
- Address the curse that...

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. 

Ricki shares with us:
- The importance of symbiotic cross-training.
- Ways to navigate the nuanced conversation of pain vs discomfort.
- How readily available medical access is changing the overall trajectory and longevity of dance careers.
...and so much more! Richelle 

If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below.

Don't forget to leave us a review on Apple Podcasts.

About Today's Guest

Richelle "Ricki" Stevenson is a licensed athletic trainer...

There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself.

You'll hear me discuss:
- The importance of community support.
- The pros and cons of different coaching types.
- The brand new PT Profit Accelerator program.

Don't forget to leave us a review on Apple Podcasts.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals g...

Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab.

We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk about the importance of staying on the same page as your client so that they do not become lost or overwhelmed by what you are saying or doing. We then tapped into the invisible component that we the health and fitness professional should know and practice. 

Today, Kristi and I unpack:
- The impact powerful education has.
- Improving client care and accessibility.
- How striving to be truly patient-centered benefits both the professional and the client.

 ...

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.

After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.

You'll hear:
- Decision making.
- Owning your worth.
- Releasing attachment.

Don't forget to leave us a review on Apple Podcasts.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're...