In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for clients to take the next step and ask for more engagement and action. By following these strategies, fitness professionals can add value and build trust with their clients. Love this episode? Share it on social and tag me @bsimpsonfitness! 

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