In this episode, I discuss why giving away your best stuff for free might actually hinder the growth of your business. I emphasize the importance of generating revenue to help more people and highlight the need to shift the perspective on money. I explain that constantly giving away valuable content for free can make you sound like noise in the echo chamber of social media. It can also overwhelm your prospects and make them feel like they can do it on their own, leading to disappointment when they don't achieve the desired results. Instead, I suggest strategically empowering people with information, demonstrating the power of implementation, and positioning yourself as the go-to expert to help them reach their goals faster.  

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