In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's problems. Chris provides tips on optimizing meta tags, leveraging LinkedIn for increased visibility, and incorporating video marketing. He encourages fitness professionals to continuously improve their writing skills and not be afraid to collaborate with others in the industry. Chris also discusses the concept of keyword cannibalization and the importance of monitoring keyword performance.
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