What To Do When Your Content Isn't Converting

In this episode we get real about a challenge many fitness professionals face: content that doesn't convert.  I share personal insights and strategies for turning your online presence into a conversion machine.

I dive into the crucial yet often overlooked aspects of content creation, such as the importance of emotional regulation, the art of moving through discomfort, and the significance of clarity in your calls to action. This episode is packed with actionable advice on refining your content strategy to ensure it resonates with your audience and drives the results you're looking for.


 

 

   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and...

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Creating Content for Coaches Who Struggle with Social Media with Chris Liddle

In this episode of the PT Profit Podcast, guest host Chris Liddle dives into the world of content creation for coaches struggling with social media. From leveraging client achievements and testimonials to strategic posting and utilizing scheduling tools, Chris offers actionable strategies to enhance online presence and connect with your audience effectively. Discover how to create impactful content with minimal effort, tailor your messaging to resonate with your target audience, and stand out in the crowded digital landscape. Whether you're juggling multiple responsibilities or seeking to amplify your online appeal, this episode is packed with insights to help you navigate the challenges of social media marketing and achieve your business goals. Join us for a journey into making your coaching business thrive online.

 


   

 


   

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Mastering Podcast Growth and Optimization with Courtney Elmer

Courtney Elmer shares her journey of personal transformation and how it led her to start her own business in podcasting. She discusses the importance of having a niche and a problem to solve, as well as the power of using your voice to create meaningful change. Courtney also explains her process for launching and growing a podcast, including the importance of creating binge-worthy content and leveraging your email list.


  

 

   

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


About The Guest

Courtney Elmer is not just a sought-after consultant, host, and keynote speaker—she's your go-to guide for turning your voice into a catalyst for positive change. With over 7 years of expertise in marketing and business psychology, she's known as the leading authority on the science behind what makes podcasts succeed (or...

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Demystifying SEO for Fitness Professionals with Chris Liddle

In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's problems. Chris provides tips on optimizing meta tags, leveraging LinkedIn for increased visibility, and incorporating video marketing. He encourages fitness professionals to continuously improve their writing skills and not be afraid to collaborate with others in the industry. Chris also discusses the concept of keyword cannibalization and the importance of monitoring keyword performance.

 Like this episode? Let us know by reaching out! 


 
 
 
   

   

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The Paradox of Success

 In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 


 

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for...

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How to Price Your Products and Services

In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. 


  

   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


BSimpsonFitness Best Next Steps

 Simple Scaling...

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Industry Power Players: Insights from Top Online Business Innovators

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.  


Highlights

"Now what I didn't realize at the time, it was an irresistible offer because out of the 137 people, 125 of them gave me their personal details to follow up. I had a little fishbowl jar that I got from the 99 cents store at the back , but . I literally had 125...

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Reduce Your Content Creation Time By Half

Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. 

Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. 

You know what they say, work smarter not harder. 

 

 

 

 

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

 

   


 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


BSimpsonFitness
Links &...

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Being a Critical Thinker in the Digital Age with Tyler Tanaka

A lot of Physical Therapists are going to resonate with the perspective that Tyler brings to this episode. Here's the thing though. Showing up on social media is hard. If you're a coach or trainer subscribed to this podcast, some of what Tyler shares in our conversation will be helpful for you too.

This episode has takeaways for any individual at any stage in their career.

Have you ever been misunderstood in your content, or had something taken out of context? Does it make showing up on social media more intimidating or challenging?

Is the idea of "what will other people say" the biggest thing that holds you back from showcasing your business on social media? Sometime it's best to remember who we are, and who we serve. The rest is just noise.

When you listen to this episode, you'll get a greater understanding for what to focus on when it comes to creating your content and what you don't need to be as concerned about.

If you professionally help people with their quality of life, uphold...

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