In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity.

I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential to shift your mindset from chasing viral moments to creating meaningful connections that drive your business forward. Plus, I'll be sharing some of my top strategies for content creation, so you can build an audience that’s genuinely interested in what you offer—without burning yourself out.

We’ll also tackle the concept of 'not enoughness'—that sneaky feeling that you’re not doing enough or that you need more before you can succeed. I’ll help you...

In this episode of the PT Profit Podcast, I discuss why giving away your best stuff for free might not be the best strategy for growing your business. We go over the importance of having a healthy relationship with selling and money, as well as understanding how potential clients evaluate value. One of the things I talk about is that in the current age, it's not about providing information, but about demonstrating implementation and the speed of achieving desired outcomes. While it's important for coaches to give their best content away for free, it's equally important to also create a clear path for clients to take the next step and avoid overwhelming them. By providing clarity, exposing real problems, and helping clients achieve their first win, coaches can show the value of their programs and services. If you enjoy this episode, rate us 5 stars and leave a review on Apple Podcast.

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BEST OF PT PROFIT PODCAST: In this insightful episode, we’re taking some footage from the vault to help you close of 2023 with some serious momentum.

Based on insights directly from the accelerators we’re working with and the metrics here at BSimpson Fitness, we will reveal the intricacies of engaging in sales discussions without resorting to traditional pushiness.

In this episode, we will debunk common myths about sales calls and equip you with the tools needed to effectively reduce resistance.

I also highlight the importance of empathy and active listening in sales, and break down the three key types of resistance you might face – process, personal, and resource-based – and demonstrate how to skillfully navigate each.

This episode is a crucial listen for anyone aiming to finish the year strongly, equipped with practical, empathetic strategies for business success.

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In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's problems. Chris provides tips on optimizing meta tags, leveraging LinkedIn for increased visibility, and incorporating video marketing. He encourages fitness professionals to continuously improve their writing skills and not be afraid to collaborate with others in the industry. Chris also discusses the concept of keyword cannibalization and the importance of monitoring keyword performance.

 Like this episode? Let us know by reaching out! 

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In this episode of the PT Profit Podcast, I break down whether it is possible to make $10,000 per month with a low ticket offer. When creating your offer, it's important to be convicted in yourself and your products, and clear on determining the market you want to be in. It's important to value what you bring to the market. I also explain how to calculate whether you are working in the red and provide strategies for creating low ticket offers that are accessible and valuable to clients.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale...

In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be coming out on Mondays, Wednesdays and Fridays so if you're tuning in now or have been for a long time, thank you so much for supporting the PT Profit Podcast and if you want to see the show grow please share it with a friend or share it in your story on social media and tag @bsimpsonfitness so that we can repost! 

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In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for clients to say yes to themselves. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request...

In this episode we're talking about the importance of client results and case studies. I dive into how case studies can increase revenue and encourage listeners to obtain case studies of their own to demonstrate the effectiveness of their services. It's important to be able to prove that the services offered make a difference in clients' lives. We also go over some tips for how to gather case studies. If you find this episode valuable, share it with your industry friends. You never know who may benefit from working on this part of their business.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking...