In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the true nature of the pain they're experiencing. I also stress the importance of testing and assessing messaging to see what truly resonates with clients.
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