In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the true nature of the pain they're experiencing. I also stress the importance of testing and assessing messaging to see what truly resonates with clients. 

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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Are you a new...

In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about...