In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing. I advise coaches to create content that moves clients towards their desired outcomes and reveals the true nature of the pain they're experiencing. I also stress the importance of testing and assessing messaging to see what truly resonates with clients.
Want to learn more? Let's Connect! Find me at @bsimpsonfitness
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In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be coming out on Mondays, Wednesdays and Fridays so if you're tuning in now or have been for a long time, thank you so much for supporting the PT Profit Podcast and if you want to see the show grow please share it with a friend or share it in your story on social media and tag @bsimpsonfitness so that we can repost!
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry...
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