In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your services and forming strategic partnerships with other businesses. He suggests structuring your life to be more visible in public and creating a walking club in your community. Chris concludes by encouraging fitness professionals to schedule regular meetings with new people and hold themselves accountable.

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