In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of prioritizing time over money and offer strategies for increasing visibility, including establishing authority, using ads, collaborating, and consistently posting content. I encourage listeners to be honest with themselves about their resources and preferences and to choose a visibility plan that aligns with their goals.  

Want to learn more? Head to the links below or reach out on social @bsimpsonfitness

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In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participation and build brand awareness. Chris recommends giving people tools to tell their friends about your services and forming strategic partnerships with other businesses. He suggests structuring your life to be more visible in public and creating a walking club in your community. Chris concludes by encouraging fitness professionals to schedule regular meetings with new people and hold themselves accountable.

If you enjoy this episode, tag us on social media! Find Chris @christianliddle

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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Success, business, and coaching are all funny things. They are, in essence, living things.

They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.

That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.

I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking about the various aspects of how it is all presented and then digested lately. Doing so has led me come up with a fantastic new way to release the Formula program in a way that will benefit each coach going through the process.

Today I unpack:
- Why I am reevaluating how I teach my clients.
- The cohesive bond that forms within group coaching programs and masterminds.
- How having zero qualms selling helps me close sales.
...and so much more. 

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Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.

Money should never be your master.

One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. 

Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.

If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.

Are you ready?

Let's dive in.

 Today, I talk about:
- Understanding how...

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.

No one wants to remain the internet's best kept secret.

However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.

There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?

Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. 

Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
- What...

As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs.

The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding. 

Thankfully prenatal workouts have come a long way, and pregnant people have more great choices than ever before.

Joining me today to unpack that fit pregnancy journey the industry has taken is Kim Perry. Kim is a mom of three, and we dive into all sorts of myths and expectations that pregnant women face when it comes to both health and wellness as well as navigating the fitness industry. It was my pleasure and privilege to invite her on, compare our fitbiz journeys, and hear how she helps expectant mothers stay fit and healthy.

Kim joins me to talk...

Launching a product can be stressful.

We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.

Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?

Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.

Rose talks with me all about:
- What a customer journey is like for her...

If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.

Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.

How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?

Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal...

Coaches, I know it's Fitness Thursday, but let's mix things up a bit.

I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.

Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.

Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.

Today I dive into:
- The importance of being present.
- Persevering through fear and discomfort to push your business to the next level.
- Being enough.

PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and...