In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.
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About Today's Guest
Connor Haakenson is the head of sales for Orbit Reach, a tool designed to create personalized video presentations. With a background in sales and a passion for providing value to clients, Connor has extensive experience in using video in email marketing to increase deliverability and generate new leads.
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