In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's growth.

Key Topics Covered:

1. The Four Common Traps:

   • Trading dollars for hours and not understanding the true value of an offer.
   • Inability to communicate your offer effectively to the right person at the right time.
   • Lack of volume—both in terms of visibility and client engagement.
   • Limited number of offers in your business, which can restrict growth potential.

2. Creating Irresistible Offers:

   • How to structure your offers so that they practically sell themselves.
   • ...

In this episode, I discuss the challenges that fitness professionals in the multiple six-figure range face and share insights on how to scale from $10K to $50K per month. I emphasize the importance of belief, strategy, structure, skill, focus, and understanding profit and loss (P&L) in achieving this growth. I share my personal experiences and the lessons I learned while scaling my own business, highlighting the necessity of scalable offers, systematic lead generation, and a profitable P&L. I also stress the significance of hiring the right team members and effectively delegating tasks.

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and...

In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Connor Haakenson is the head of sales for Orbit Reach, a tool...