Focusing on "Know, Like & Trust" is Killing Your Business
Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.
No one wants to remain the internet's best kept secret.
However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.
There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?
Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve.
Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
- What the trust factor actually means in that component trio.
Don't forget to leave us a review on Apple Podcasts.
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
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Links & Coaching Opportunities
10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.
Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.
Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!
Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.
Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.
