How To Measure the Metrics that Actually Matter

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.

Today I unpack:
- What a KPI is.
- How to decide which KPI to use.
- Detaching your emotions from results. 

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with...

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The 6 S's of a Successful Fitness Business

Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. 

Today I dive into:
- Some of the lessons I learned from this launch.
- Why I'm bumping up Studying to the first S over Serving.
- Alignment and intention.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


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Links & Coaching Opportunities

Simple Selling Live free 3-part live training...

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3 Ways to Create Revenue on Demand

Today it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it.

Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021.

You'll hear:
- Tips to creating revenue.
- Lifetime Customer Value (LCV).
- The importance of community and customization.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals...

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The PT Profit Formula Experience

Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"

Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.

I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they...

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Create Clients on Demand

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.

By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.

In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.

Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow...

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The Truth About Client Results

Launch season is upon us, coaches, and I am so pumped to get my clients' services out there and to open my doors for not only my upcoming Simple Selling Live but also my final round of PT Profit Plus for 2021. I wanted to spend this time with you today to dive into the truth about client results as I spend some time outlining my business plan, my goals for myself, and my commitments to my clients.

It is so easy to get sucked into the marketing messaging that is out there trying to impress upon you that you can do x just because y did z. Oftentimes, however, there are so many details dropped from those soundbites. That's why I wanted to spend today with you unpacking the white lies and ego traps that you can get caught up when faced with client results.

You'll hear me talk about:
- The two things that you need to know when talking about client results.
- Three challenges that you face when assessing client results.
- The problem with both high...

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Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.

In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.

This episode is an absolute must listen for FitPros and other entrepreneurs.

Holly & I talk all about:
- How to stay in the game and keep up with what you are doing.
- The...

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Moving an In-Person Business Online with Dr. Andrea Maxim

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She...

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How To Create Value Without Adding More Information

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.

Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.

You'll hear me talk about:
- Three ways you can add value for your client.
- The true meaning of implementation.
- Providing clarity to enable your clients to take inspired action.

...
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7 Common Mistakes Struggling Coaches Make

Coaches, this episode is a first for me.

I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.

Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.

Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.

I dive into:
- The necessity of having a business model.
- Metrics, metrics, metrics...that matter.
- The importance of active listening and empathy.

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Don't forget to Subscribe on your favorite streaming platforms,
and be sure to leave a review via Apple Podcasts!

...

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