Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.

No one wants to remain the internet's best kept secret.

However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.

There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?

Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. 

Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
- What...