Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice.
 

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on...

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.

The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized...

Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. 

Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. 

You know what they say, work smarter not harder. 

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness
Links &...

 WOW! Coaches and business owners, this episode is a must-listen for anyone looking to upgrade their visual brand online. Ula joins us to talk about everything from the pillars of a brand to how and why to choose colors. Whether you're a brand new or well-established business, you're going to want to tune in. 

Let us know what you think and tag us on social!

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify.

About Today's Guest

Ula is a self-described creative swiss army knife. 

Ula shapes and defines the lens of how your brand is perceived. A digital sleuth, she crafts clever and effective storytelling strategies that are essential to your brand’s success. She is also a photographer, designer, and social media manager, that supports her clients through the ups and downs of building a brand in an increasingly digital world. 

She documents her life...

Are you struggling to get to the number of followers it takes to make an impact? What if I told you that the number of followers you have isn't the answer?

There are massive accounts with thousands of followers and minimal leads for their business. Then there are tiny accounts with dozens of followers who are all ready to make the next step.

Want to know more how to set yourself apart? Let's dive in!

Remember to leave us a review on Apple Podcasts.

About Today's Guest 

Don't forget to leave us a review on Apple Podcasts.

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New FREE Training Starting October 10th 2022: Simple Selling

Turn your science skills into sales. Get your next 1-5 new clients using your content in the next 7 days for free: Register for Your Free Spot

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract...

A lot of Physical Therapists are going to resonate with the perspective that Tyler brings to this episode. Here's the thing though. Showing up on social media is hard. If you're a coach or trainer subscribed to this podcast, some of what Tyler shares in our conversation will be helpful for you too.

This episode has takeaways for any individual at any stage in their career.

Have you ever been misunderstood in your content, or had something taken out of context? Does it make showing up on social media more intimidating or challenging?

Is the idea of "what will other people say" the biggest thing that holds you back from showcasing your business on social media? Sometime it's best to remember who we are, and who we serve. The rest is just noise.

When you listen to this episode, you'll get a greater understanding for what to focus on when it comes to creating your content and what you don't need to be as concerned about.

If you professionally help people with their quality of life, uphold...

This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.

We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!

If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.

Don't forget to leave us a review on Apple Podcasts.

About Today's Guest 

 Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.

Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the...

Fear and uncertainty is a very normal feeling to have in any business. With everything happening at the time of this recording (June 2022), it's expected that a smart coach would feel a bit of uncertainty. For a value-packed 10 minutes, we are going to unpack some things that can help you start to feel financially secure so you can bullet proof your business. If this episode helps you, please share it with the coaches in your network.

Don't forget to leave us a review on Apple Podcasts.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness
Links & Coaching Opportunities

...

Coaches, you may not know it yet, but you are recession-proof.

This also means that you can overcome the plateau's that happen on social media. That's another one of your super powers you'll unlock with the right help.

If you don't show up for your people, know that someone else will. In this episode we pull back the curtains and explain social media through the lens of a 16K follower IG account and a 147 follower account.

It's incredibly important that as a highly skilled, well-educated coach, you need to go all-in on yourself.

Come along for the journey, there will be follow up episodes with focuses on specific platforms and styles of content. If you find this episode helpful, share it with a friend, and come join the Facebook group to connect with more coaches who are on the same journey.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced...

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.

No one wants to remain the internet's best kept secret.

However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.

There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?

Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. 

Today I'll unpack ideas such as:
- You are not your business.
- Relating to your client' needs should take precedent over trying to be popular.
- What...