Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins
Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.
In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.
This episode is an absolute must listen for FitPros and other entrepreneurs.
Holly & I talk all about:
- How to stay in the game and keep up with what you are doing.
- The power of transformation.
- Determining the value of your service.
Don't forget to leave us a review on Apple Podcasts.
About Today's Guest
Holly Perkins is a Certified Strength and Conditioning Specialist, women’s strength expert, and speaker. A childhood love of fitness led Holly to Penn State University where she received a B.S. degree in Exercise Physiology and Nutrition. Her love of big city culture led her to New York where she started her career as a personal trainer. 20 years later, a love for helping people turned into a deep passion, and Holly lives, breathes and thrives on health and fitness to this day.
Holly is the author of Lift to Get Lean and a contributing writer for numerous magazines including Women’s Health, Prevention, SELF, Shape and Fitness. As a personal trainer, she has worked with the world’s most famous names, including a presidential candidate. She is skilled on camera and can be seen in numerous exercise videos, educational videos, and has appeared on HSN, E! Entertainment, and Extra. Holly sits on the Westin Wellbeing Council with Arianna Huffington, Andy Puddicombe and Ashley Koff. In 2015, Holly launched her Women’s Strength Nation movement in partnership with Westin Hotels and Resorts.
Holly Perkins
Holly on Instagram
Lift to Get Lean by Holly Perkins
"How I Transformed My Body...And Life"
Join my Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Links
Simple Selling Live - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. Register now for access to the upcoming session!
Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!
Beverley Simpson's PT Profit Formula - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.
