Build Your Breakthrough Year in 2022

Coaches, I know it's Fitness Thursday, but let's mix things up a bit.

I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.

Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.

Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.

Today I dive into:
- The importance of being present.
- Persevering through fear and discomfort to push your business to the next level.
- Being enough.

PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and say...

Continue Reading...

How To Be a VIP in Your Business

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).

Today you'll hear:
- The #1 component of a successful business.
- How to be influential.
- Convincing yourself to be the authority.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to...

Continue Reading...

10 Fundamentals of Growing a Fitness Business in 2022

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020!

There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date tips that I would utilize myself within my business. 

On this episode I will be unpacking topics such as providing your offer's Transformation, your messaging and market research, and what to do after your launch is done.

You'll hear me dive into:
- One of the biggest mistakes that I made when I started my business.
- Copy and how it can help your business.
- How clients evaluate the perceived value.
...and so much more!

   

Don't forget to leave us a review on Apple Podcasts.

...
Continue Reading...

An Offer a Day Keeps the Debt Away

Coaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thing your business should have that will make it profitable.

Today I dive into:
- Common mistakes that struggling entrepreneurs make.
- Running an evergreen and a launch business strategy.
- Components of running a profitable business.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my ...

Continue Reading...

The 6 S's of a Successful Fitness Business

Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. 

Today I dive into:
- Some of the lessons I learned from this launch.
- Why I'm bumping up Studying to the first S over Serving.
- Alignment and intention.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


BSimpsonFitness
Links & Coaching Opportunities

Simple Selling Live free 3-part live training...

Continue Reading...

A Ballerina's Journey with Strength featuring Diana Sorokova

Diana Sorokova is a ballerina and strength trainer, and in today's episode, she joins me to talk about her journey and experiences, how she got into strength training, and how she helps others do the same. We also talked all about dancers and how she is able to help them get better with regards to being strong and being healthy as well since being a performer can be very demanding both physically and mentally.

We also broke down the types of dancers, their training and needs, and the things you as a trainer need to consider while working with dancers dancers. Then, Diana shared her experience with general population clients and how her app B.STRONG works.

Diana and I dive into:
- The challenges you encounter in training dancers.
- The impact of strength training to a hyperflexible and hypermobile dancers
- The recovery process for dancers, and the reasons why dancers seek help.
...and more!

   

Don't forget to leave us a review on Apple...

Continue Reading...

The PT Profit Formula Experience

Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"

Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.

I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they...

Continue Reading...

Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.

In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.

This episode is an absolute must listen for FitPros and other entrepreneurs.

Holly & I talk all about:
- How to stay in the game and keep up with what you are doing.
- The...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.