Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.

Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.

Here’s what we’ll cover:

• The 3 core marketing systems that every successful coach needs to scale.
• How to streamline your business with tech—even if you’re not tech-savvy.
• A step-by-step blueprint to...

In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity.

I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential to shift your mindset from chasing viral moments to creating meaningful connections that drive your business forward. Plus, I'll be sharing some of my top strategies for content creation, so you can build an audience that’s genuinely interested in what you offer—without burning yourself out.

We’ll also tackle the concept of 'not enoughness'—that sneaky feeling that you’re not doing enough or that you need more before you can succeed. I’ll help you...

In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.

In this episode, I'll be discussing:

• The importance of transparent communication and meeting clients where they are.
• Differentiating between ethical principles and marketing tools.
• Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.

I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more...

We are diving into how to build compelling content in less time—literally using just one to three hours a day. This challenge is part of my Conversion Club, and we're focusing specifically on optimizing your Instagram presence.

Today, I'll be sharing insights on why it's crucial not to put all your eggs in one basket and how to effectively use multiple platforms to maximize your reach. We'll explore the three pillars of performance: a profitable offer suite, a powerful position, and a purposeful plan, and how these elements can transform your business.

I'll also give you a behind-the-scenes look at my processes, including how I create hundreds of pieces of content with just a few core ideas. We'll talk about creating content that provides real value, shifting perspectives, and generating results in advance.

Whether you're feeling overwhelmed or just looking for some new strategies, this episode is packed with actionable tips and insights. If you're ready to save time and see...

Today, we're diving into the art of creating compelling content that not only engages but also converts. If you're a health and wellness professional who's been diligently posting your best workouts, nutrition tips, and mindset hacks on social media without seeing any client inquiries, this episode is for you.

I'll be sharing my tried-and-true formula that has helped me and my clients generate consistent 40K months. You'll hear real success stories, like Mike, who made 15K in three days with just three posts, and Corey, who pulled in 18K in 30 days with less than 1,000 followers.

We'll explore the common mistakes that many coaches make without realizing it and what you can do instead to start seeing results. Whether you're concerned about the size of your following or you're just feeling overwhelmed by the idea of creating content that sells, I've got you covered. I'll show you how to master the art of selling without selling, so you can stop feeling sleazy and start attracting...

In this episode, we have the pleasure of chatting with Coach Laura Murray, who joins us all the way from Dublin, Ireland. Laura shares how her personal fitness journey served as a catalyst for a career shift, and we dive into how the pandemic unexpectedly propelled her business into the online arena. She also imparts invaluable insights into working with clients and the lessons learned from navigating failures and obstacles as an entrepreneur. Be sure to tune in and tag us on social media - you won't want to miss it!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask...

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.  

Struggle with content? Not enough time to get it all done? Tune in. This episode is going to be a game changer for you. 

Just like you plan your workouts and nutrition, you should also be planning out your content. We talk about 3 components in content creation that will help you make your life much simpler and more efficient. 

You know what they say, work smarter not harder. 

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness
Links &...

Gaining perspective and taking time for reflection is one of the best things you can do when you're building your business.

Have you ever taken what you've learned and applied it to a new attempt? Did it help you realize that there is value in imperfection?

This episode is packed with takeaways and value, you'll walk away with insights as to how I work with my clients and how I lead by example.

If you listen, please share this episode on social media!

Don't forget to leave us a review on Apple Podcasts. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness
Links & Coaching...