How To Measure the Metrics that Actually Matter

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.

Today I unpack:
- What a KPI is.
- How to decide which KPI to use.
- Detaching your emotions from results. 

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with...

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The 6 S's of a Successful Fitness Business

Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. 

Today I dive into:
- Some of the lessons I learned from this launch.
- Why I'm bumping up Studying to the first S over Serving.
- Alignment and intention.

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


BSimpsonFitness
Links & Coaching Opportunities

Simple Selling Live free 3-part live training...

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Create Clients on Demand

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.

By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.

In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.

Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow...

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Becoming Your Own Health Advocate While Building a Fitness Empire with Holly Perkins

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.

In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.

This episode is an absolute must listen for FitPros and other entrepreneurs.

Holly & I talk all about:
- How to stay in the game and keep up with what you are doing.
- The...

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Moving an In-Person Business Online with Dr. Andrea Maxim

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She...

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How To Save on Taxes as a Small Business Owner with John Briggs

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?

Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow

A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.

Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things,...

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7 Common Mistakes Struggling Coaches Make

Coaches, this episode is a first for me.

I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.

Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.

Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.

I dive into:
- The necessity of having a business model.
- Metrics, metrics, metrics...that matter.
- The importance of active listening and empathy.

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Don't forget to Subscribe on your favorite streaming platforms,
and be sure to leave a review via Apple Podcasts!

...

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Millionaire Mindset with Jen Casey

In this episode, Jen and I talked about how a millionaire thinks compared to an entrepreneur just starting out. She walks us through her journey from working in the theatre industry to becoming a 7-figure CEO. She also explains how she prices her products.

You'll hear us discuss:
- How to come up with the right price for your offer.
- Figuring out where you place in the market.
- The mindset of a successful person.
and so much more!

I am so thrilled Jen joined me for this episode, and I can't wait for you all to hear it. 

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About Today's Guest

Jen Casey is a 7-Figure CEO, brain-based business coach, and host of the top-rated CEO Psyche podcast.

She is a certified Master Neuro-Linguistic Programming practitioner, Master Hypnotherapist, Master Life Coach, Master Time Techniques Facilitator, Breathwork Facilitator, and Master EFT Practitioner.

When Jen isn’t working, she can be found traveling, snuggling with her niece,...

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How To Decide on Your Guidance

"It all comes down to what works will for you in terms of your learning style."

In this episode, I will go through the types of guidance that you can find to help you grow as an entrepreneur. There are many different types offered by a variety of coaches that range from financial to spiritual.

You'll hear:
1. The pros and cons between various types of avenues of learning, including 1-on-1 coaching, DIY, and a Mastermind.
2. Three key qualities that a successful person has.
3. Tips on how much money you should consider allocating toward your educational growth.

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Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very special BONUS episode: How to Optimize your IG...

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How To Manage Trolls

We all know that the internet can sometimes be very depressing because of the toxic people that lurk in the shadows. Trolls. Unfortunately, I have had my own fair share of experiences with them, so I wanted to use this episode as an opportunity to share my take on what I consider "trolling" and how I manage it when those situations arise.

In today's podcast, you'll hear me talk about:
- How I define trolling.
- The best way to manage a disagreement.
- It's okay to use the Block feature!

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Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients...

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