Best of: Andrew Coates; The Mayor of the Fitness Industry

For this episode we're highlighting one of our interviews from the past! Originally recorded in June 2022. Andrew Coates is widely described as "The Mayor of the Fitness Industry" for his ability to connect people with one another and for his infectious passion for learning and helping others. This episode covers continuous learning, effective communication, critical thinking, application over theory, and adaptability and also includes a book list Andrew recommends for those wanting to get into writing. Find that here



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About The Guest


Andrew Coates is a distinguished fitness professional dedicated to enhancing the wellness and strength of his clients through personalized coaching and comprehensive fitness education. With a background rich in competitive sports including cross-country skiing and basketball, Andrew's passion for fitness burgeoned in his early twenties, leading him to become a certified personal trainer in 2010 in Edmonton, Alberta. Accumulating over 19,000 client coaching hours, he has established himself as a pivotal figure in the fitness industry.

At the core of Andrew's philosophy is a commitment to creating a welcoming and enjoyable workout environment. He understands the intimidation many feel towards the gym and strives to demystify fitness routines, making them accessible and engaging. Beyond physical training, Andrew places a strong emphasis on sustainable nutrition and overall lifestyle improvements, including sleep and mindset strategies, to support his clients' journeys towards health and strength.

Andrew's approach is holistic, catering to a diverse clientele that ranges across ages, genders, and fitness goals. He offers both in-person coaching at Evolve South in Edmonton and online coaching for clients who prefer virtual support. Andrew's method involves a tailored program for each individual, focusing on developing their confidence and competence in their fitness journey while fostering independence.

Educationally, Andrew brings a wealth of knowledge and a continuous hunger for learning. He is a graduate of Memorial University of Newfoundland with a Bachelor of Commerce (Co-op) Honours. His commitment to staying at the cutting edge of exercise science and nutrition is evident in his dedication to reading, studying, and attending every expert conference possible. Additionally, Andrew shares his insights and learns from industry leaders through his weekly fitness podcast, "Lift Free & Diet Hard," and his contributions to major fitness publications.

As a mentor, writer, and podcaster, Andrew is not only a resource for his clients but also for fitness professionals worldwide. His personal interests, including a love for the band Tool, the world of The Witcher, and highland single malt scotch, add depth to his character, making him a relatable and approachable figure in the fitness community.

For those interested in learning from Andrew's extensive experience and unique approach to fitness and wellness, visiting his website provides a gateway to a wealth of resources, coaching opportunities, and insights into his philosophy


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