For this episode we're highlighting one of our interviews from the past! Originally recorded in June 2022. Andrew Coates is widely described as "The Mayor of the Fitness Industry" for his ability to connect people with one another and for his infectious passion for learning and helping others. This episode covers continuous learning, effective communication, critical thinking, application over theory, and adaptability and also includes a book list Andrew recommends for those wanting to get into writing. Find that here! 

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About The Guest

Andrew Coates is a distinguished fitness professional dedicated to enhancing the wellness and strength of his clients through personalized coaching and comprehensive fitness education. With a...

In this episode, I delve into the art of showcasing expertise and value in the fitness industry beyond the usual launch tactics. I discuss the hybrid sales system I've embraced, which melds personal touch with semi-automation for daily sales success. I challenge the norms around premium offerings, stressing the significance of personal connection across all price points. We explore the distinction between authority and expertise, the essence of successful launches, and how to foster urgency without the pressure. I share my journey from being launch-dependent to adopting a sustainable, evergreen approach, highlighting how understanding and leveraging your selling relationship can foster growth and effectively serve your community.  

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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In this episode of the PT Profit Podcast, I, Beverley Simpson, explore the intricate reasons why your business might not be scaling as expected, with a focus on the nuances of your offer. We dive deep into understanding the significance of clear communication, proper expectations, and the right client engagement, revealing how these factors can make or break your business's growth trajectory. Join me as we unravel the uncommon yet pivotal elements that could be hindering your progress towards achieving consistent 100K months and beyond. Expect insightful discussions on data-driven decision-making, client satisfaction, and the art of simplicity in business. Whether you're a fitness professional, trainer, or clinician, this episode is a must-listen for anyone aiming to refine their business strategy and reach new heights of success.  

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In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value of networking and building relationships in the fitness industry.

If you enjoy this episode, be sure to tag us on social media and leave us a review!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

 In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for...

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

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 Simple Scaling...

Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that information is abundant and can't be the only differentiating factor. Tune in to learn how to properly make these crucial decisions for your business.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to...

Do you feel like you're ready to quit? You might not be alone. A lot of businesses in this industry never make it past the first 18 months. It's important for you to know for yourself how you are measuring your effectiveness and what areas you may need help with.

As we reflect on the past few years, it's clear that a lot of what used to work in marketing and growing a business has changed. With the rise in AI tech, short form content and digital connection people's needs and wants are changing. 

With that said, if you're in this industry helping people, there will always be people who value your service. They may just not know who you are yet. 

Ready to start making bigger leaps as we go into 2023? Tune in to hear more. 

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're...

As you reach new levels in your business, you're bound to encounter some lessons along the day. In this episode, I share with you my experiences that have taken me to where I am, as well as the lessons learned by many of my mentors and colleagues who are currently 7 figure business owners.  

Don't forget to leave a review on Apple Podcasts. For every review during the month of November 2022, we will be donating $20 to the Children of the Night Organization. Screenshot your review and send it to [email protected]. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself,...