In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of prioritizing time over money and offer strategies for increasing visibility, including establishing authority, using ads, collaborating, and consistently posting content. I encourage listeners to be honest with themselves about their resources and preferences and to choose a visibility plan that aligns with their goals.
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