In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity.

I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential to shift your mindset from chasing viral moments to creating meaningful connections that drive your business forward. Plus, I'll be sharing some of my top strategies for content creation, so you can build an audience that’s genuinely interested in what you offer—without burning yourself out.

We’ll also tackle the concept of 'not enoughness'—that sneaky feeling that you’re not doing enough or that you need more before you can succeed. I’ll help you...

In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of prioritizing time over money and offer strategies for increasing visibility, including establishing authority, using ads, collaborating, and consistently posting content. I encourage listeners to be honest with themselves about their resources and preferences and to choose a visibility plan that aligns with their goals.  

Want to learn more? Head to the links below or reach out on social @bsimpsonfitness

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In this episode we discuss the first phase of business growth: how to grow from zero to $10,000 per month. It's important to understand the basics of business building and the need to attract people with a problem and sell them the transformation using your solution. Three components of business growth are: self, strategy, and skill. In the zero to 10K range, it is crucial to work on your relationship with money, belief in yourself, and speed of comeback rate. When you tune in, you'll also hear about the common mistakes people make in this phase, such as strategy hopping and mismanaging expectations. Get ready to learn insights regarding the invisible components of strategy and skill, including being visible, improving communication, and focusing on value, volume, and the sales process. Lastly, it's important to understand the purpose of protecting profit margins and prioritizing time over money to help you create the career you want. Was this...

 In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of time, the power of a polished brand, the balance between working less and working efficiently, and the importance of creating content that is both valuable and personal. Finally, I will conclude by discussing the decision to delegate, automate, or delete tasks in order to maximize resources and achieve success.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

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David Stark, head of sales for Expert VR and host of the Athletes Podcast, shares his journey and the three pillars he works within: software simulation development, podcasting, and a female athlete sports agency. He emphasizes the importance of time management, having a strong team, and being deliberate with one's time. David also discusses the challenges of managing multiple businesses and the need for patience and persistence. He highlights the importance of starting a podcast out of genuine interest and passion, and advises new podcasters to be consistent and patient with their growth. David also recommends putting podcasts on YouTube for additional exposure and shares tips on repurposing content for the platform. He emphasizes the power of podcasting in providing in-depth conversations and storytelling compared to radio shows and sports commentary shows. David discusses the lessons he has learned from interviewing professional athletes, including the importance of knowing...

Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day.   

In this episode of the PT Profit Podcast, guest host Chris Liddle discusses how Artificial Intelligence (AI) technology can be leveraged in the fitness industry to help trainers and clinicians stand out. He identified five ways AI can help with content creation: content generation, content curation, content optimization, content scheduling, and reverse engineering captivating content. AI can be used to generate written content such as blog posts, articles, and product descriptions. It can also be used to analyze large amounts of data to identify relevant content for a target audience and optimize content for maximum impact and reach. AI can also help schedule content publishing at the optimal time based on user engagement patterns and audience demographics. Ultimately, AI can be used to reduce time spent on content creation and increase personal trainer's reach, helping them stand out in the fitness industry. 

Are you measuring your time? Are you measuring your money? In this episode we break down how we can maximize our time and money to build a successful business. 

Have you ever wondered how you would recover from losing a client unexpectedly? Have you ever wondered how to set up your life so that you can be with your loved ones?

We go through all of this and more in a step-by-step process. Want to learn more about these topics? Join us in the Free Facebook Group! Online Marketing for Fitness Professionals

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Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us...

Have you ever worried about giving away too much information and how it could negatively impact your business?

Have you ever attended an in person event and heart the presentations of guest speakers who are paid for their time?

There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events.

Being able to understand the intricacies of your career will help you stand out in whatever direction you're going. Being able to see the value in what you bring as a coach and being able to see the value of being in the right room at the right time.

You're going to love this episode and I hope it helps you refine your process and harness a demand for your service.

Don't forget to leave us a review on Apple Podcasts.

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or...