How to Optimize Your TikTok for Business and Audience Growth with Wave Wyld

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.

The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized she could help other business owners use TikTok as a tool for social media marketing and she decided to go deep into this niche. There has been a lot of demand for this knowledge and it has been a blessing.

Wave discusses the differences between TikTok and other social media platforms, such as Instagram and Facebook. She notes that on TikTok, users can be more authentic and there is an emphasis on entertainment and having fun. She explains that the algorithm tailors content to users based on what they watch and consume, and that you don't have to dance to be successful on the platform. She notes that Instagram is a more curated platform and that users don't have to show up in full makeup or with professional lighting and camera equipment on TikTok.



We know on social media it's not the whole picture. So you have to really recognize when you start comparing yourself to other people and stop. Believe me, I've been through all this stuff and this is why.

My colleagues because why me? Yeah, stay in your own lane. I had a business coach years ago tell me, like, you need to stay in your own lane. And I even do this now because I don't want to be influenced by what other people are saying.

You care about the quality of those followers. You don't want just any followers. Followers who could potentially become customers. So I teach more of a quality approach, and it doesn't intimidate people who are new as much who feel like pressure.

People want more content ideas and they want to know what the newest content ideas are. So they're going to follow me to get more of them because I want more of this content.

I teach content pillars, also known as content buckets or content categories, like other social media. You do that on Instagram, you would do that on TikTok too, right? You do the same thing.



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About Today's Guest 

Wave Wyld is a TikTok and Social Video Expert. She specializes in helping people who feel confused and overwhelmed with the TikTok platform to create the kind of account that creates loyal, raving fans, positions you as the expert and makes you more money in your business. 


Learn more about Wave here:

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