How To Price Your Products

Price is marketing, coaches. Don't forget it.

In fact, I believe in that statement so much that I have to take a moment and repeat it again when I tell you about that in this brand new marketing episode of PT Profit Podcast. I'm gearing up for another launch, and in addition to my upcoming Simple Selling Series beginning May 17th, I had planned on doing a live one-day business bootcamp. Life, however, has won out on that front, so instead of stress out about making that happen, I have decided to bring you the contents of that bootcamp as a few podcasts.

First up is this episode all about pricing. Assigning a value to your products can be stressful, so I wanted to take a moment and chat with you all 1-on-1 to unpack it all. Instead of worrying that the price you choose might exclude some people, let me walk you through how pricing is actually all about the endless possibilities to get you the life you deserve.

In today's episode, you'll hear me dive into:
- What you should...

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The True Impact of Fitness with Alan Shaw

"Every person that comes into Rhapsody, whether they're a member or not ... I think I can say, hands down, they would say, 'Man, they are probably the most welcoming community that I've been a part of.' And that's purposeful."

In today's episode of the PT Profit Podcast, I had the privilege of speaking with Alan Shaw of Rhapsody Fitness in Charleston, SC. We talk all about the pure humanity of fitness and the sense of belonging that can be fostered. Given a lot of what's been going on in the world over the past year, it was so fantastic to talk to Alan about an organization that fully embraces that and strives to better their community.

We get into sales. We get into training. We discuss staffing, clients, and what it would take for Rhapsody to expand. And we talk about attitude, outreach and truly seeing each other and supporting each other as human beings.

You'll hear Alan and I discuss:
- How important authenticity is from the front desk to coaching to...

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The Truth About the Study of Self with Nick Demos

Coaches, how well do you actually know yourself?

Knowing yourself is essential for you to become successful as a fitness business entrepreneur. We have to find ourselves from within and address the things that hold us back or stop us from stepping up to the next level.

Today I invited my good friend, Tony Award-winning Broadway producer Nick Demos, to come chat with PT Profit Podcast about spirituality, meditation, yoga, and the study of self.

In this episode, Nick shares his experience of how he went from actor/dancer to having simultaneous careers as a Broadway producer and yoga instructor…and then “blew it all up” after a moment of clarity – despite being at what some would consider a career high. Nick dove deep into his yoga practices – focusing more on the spiritual “science of self realization” aspects than he had before – and rediscovered his business with the help of yoga and meditation.

 

Nick and I talk...

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How To Program for Your Clients with Todd Bumgardner

Welcome back to another episode of PT Profit Podcast, Coaches! Today we are discussing what it takes to create an effective program for your clients.

In this episode, Strength Faction's Todd Bumgardner will share his experience in making a program. Where do you start? How do you program for a variety of skill levels? How do you take care of yourself and keep from burning out as your business gains success?

In this episode, you'll hear Todd and I discuss...

- How to create effective programs for both new and seasoned clients.
- How to create buy-in for clients.
- Both the main components and marketing for programming.

...and more! Do not miss this wide-ranging interview that covers both training and marketing.


About Today's Guest

Todd Bumgardner is a co-founder and CEO of Strength Faction, a mentorship program for fitness professionals that is dedicated to helping coaches and trainers create their own path in the fitness industry. He is also the co-owner and Director of Staff...

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The Truth About Goal Setting, Why It Doesn't Work and What Does

It is officially 2021. Happy New Year. It's my favorite time of year because if you're anything like me, you might be sitting down to set your goals for business and maybe even health.

But here's the problem, traditional goal setting doesn't work which is exactly why this episode is for you. We will be going through why most people fail on achieving goals, and we will also discuss the steps on how to achieve it.

In this episode, you'll learn/you'll discover:

1. Why goal setting doesn't work and what does.
2. Differences between grace and discipline.
3. You're probably much closer to your goals than you realize – find out why.

 

Listen & Subscribe on your Favorite Podcast App!

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Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the...

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Brick-and-Mortar Business In the Time of COVID

 

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. 

You'll hear us discuss:

  • How to create a community for your business and why it is essential, especially in today’s ever-changing environment
  • Learn the key ingredients to a dynamic and healthy culture for a business
  • Renewal activities and tips for managing...
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"Best Of" Series: Imposter Syndrome 2.0

In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that it happens to all of us;  it can occur no matter how successful you are, and it’s okay as long as you push through it. I help show you how. 

 

In this episode, you’ll hear: 

  • What Imposter Syndrome really is and why it’s likely holding you back from growing your business.
  • The missing ingredient your message is likely missing which might be preventing you from scaling
  • 4 Tangible steps that you can instantly implement to help you feel and move through fear so that you can get your message in front of ideal clients. 
  • 2 new and updated...
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How To Prioritize Your Fitness as a Manager & Owner

business michael ricchio Jul 30, 2020

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.

In this episode, you’ll hear:

  • Why ‘burnout” happens so often in the fitness industry and how to turn that around
  • Why you should get your clients to focus on transformation from the inside out
  • Key tips for addressing preventative health and behavior change in clients - and trainers

Mar Health and Performance on Instagram

Mar Health website

Mar Health on Facebook

Mike’s Podcast Instagram


Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star...

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10 Fundamental Steps to Starting a Fitness Business Online or In Person

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today. 

In this episode, you’ll learn: 

  • How to create your own “magnetic messaging” that will set you apart from the rest so your ideal client will come to you
  • How to use market research to know who your ideal client is and what they need
  • Keys to engage with your audience so that you’re nurturing them -not chasing them

 

Listen & Subscribe on your Favorite Podcast App!

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Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at ...

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