How to Boost Your Profit: Create Clients on Demand with Content

This episode focuses on how to effectively package and position products and services, increase client performance, and overcome personal barriers to success. It emphasizes the importance of creating content that connects with clients on a subconscious level and explains how to implement strategies for consistent client enrolment without relying on ads or a large following. Want to see more behind the scenes like you're hearing in these live training episodes? Join our Facebook Group! Online Marketing for Fitness Professionals

  


 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on...

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How to Boost Your Profit: Create an Offer That Sells Itself

In this episode I share strategies for creating an offer stack that effectively boosts profits, targeting fitness professionals such as trainers and clinicians. The episode focuses on enhancing client performance, packaging and positioning products and services for increased revenue, and doing so without resorting to sleazy sales tactics.


 

 

 


   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.


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What I'd do to Get to 100k

In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry. 


  

   

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask...

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Taking the Leap: Embracing In-Person Continuing Education

Chris Liddle Guest Hosts an episode talking about why you should definitely be embracing in-person continuing education after we've had years where travel was restricted. 

With the value you gain in your network or friends and colleagues as well as the advancement in your skillset and level of experience, your investment will always be well worth it.

If you want to join us at Fit Biz Live, or if you're listening to this later and want to be in the loop about future opportunities, message @bsimpsonfitness to learn more! 




  

 

   

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group....

Continue Reading...

The Truth About What it Actually Takes to Grow a Profitable Business

In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.

If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email [email protected] to learn more.

This episode also goes over the importance of creating a powerful self-selling enrolment process. We also reveal the truth about what it takes to grow a profitable business and why many people fail to achieve overnight success. It's important to have the right strategies, and take consistent and persistent action.

If you enjoy the episode, don't forget to share it with a friend and tag us on social!

 




  

   

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What to do in a PR Crisis with Molly McPherson

Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice.
 

 

 

   

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

 


About Today's Guest 

Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on...

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How to Optimize Your TikTok for Business and Audience Growth with Wave Wyld

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.

The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized...

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The NEW Way to Niche

Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.

The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.

In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to...

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The Nuero Side of Training with Jessica Raaum Foster

In this episode, Jessica shares her journey about how she came to find Z-Health, and how that has been pivotal in her being able to help people achieve their movement goals. She was instantly intrigued by the idea of using neuroscience to help people improve their movement. After becoming a certified Z-Health coach, she began to see amazing results with her clients and decided to become a master coach so that she could help even more people. 
 



TIMESTAMPS

0:02:17  How to Improve Performance

0:03:58 Z-Health for Singers, Dancers, Actors: How One Workshop Changed My Life

0:05:38 How Z-health Helped Her Improve Her Squatting Technique

0:08:06 Z-Health and the Nervous System: A Conversation with Master Trainer Aaron Alexander

0:10:09 A Program for Improving Motor Outputs

0:13:58  The Benefits of Neuro Performance Coaching

0:15:33  The Benefits of Vestibular Rehabilitation

0:17:08  The Benefits of Neuro Movement Training

0:23:01  The...

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How to Know When to Scale Your Business

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.

I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.

The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business...

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