Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.

Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.

Here’s what we’ll cover:

• The 3 core marketing systems that every successful coach needs to scale.
• How to streamline your business with tech—even if you’re not tech-savvy.
• A step-by-step blueprint to...

In this "Best Of" episode of the PT Profit Podcast, we’re excited to highlight a past recording with Dr. Michelle Boland, an experienced strength and conditioning coach and the founder of Michelle Boland Training. Michelle’s work in both the public and private sectors has made her an expert in simplifying complex concepts related to human performance without sacrificing the nuances that truly drive results.

During this conversation, we cover key topics like:

• The art of program design: how Michelle bridges the gap between theory and real-world application
• How to apply progressive overload without falling into common pitfalls
• Adapting training programs for remote clients versus in-person sessions
• The role of biomechanics in movement quality and injury prevention
• Michelle's approach to managing long-term client relationships and keeping training fresh
• Tips on balancing personal enjoyment in fitness with content creation and marketing

Whether you’re a...

In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you.

Key Takeaways:

• Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals.
• The Power of Organic Content: I emphasize the importance of organic content across platforms like Instagram, Facebook, and LinkedIn. Discover how to maximize your reach and convert new leads through compelling and consistent content.
• Common Misconceptions: Many fitness professionals think they need a large following or perfect content to generate leads. We're breaking down why this isn't the case and how even those with a small audience can see significant results.
• Content Framework: We...

In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.

In this episode, I'll be discussing:

• The importance of transparent communication and meeting clients where they are.
• Differentiating between ethical principles and marketing tools.
• Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.

I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more...

In this episode, we're diving deep into strategies that will help you streamline your operations and increase your revenue without resorting to sleazy sales tactics. It's all about elevating your practice, understanding your clientele better, and getting out of your own way to embrace success.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling -...

Today, we're diving into the art of creating compelling content that not only engages but also converts. If you're a health and wellness professional who's been diligently posting your best workouts, nutrition tips, and mindset hacks on social media without seeing any client inquiries, this episode is for you.

I'll be sharing my tried-and-true formula that has helped me and my clients generate consistent 40K months. You'll hear real success stories, like Mike, who made 15K in three days with just three posts, and Corey, who pulled in 18K in 30 days with less than 1,000 followers.

We'll explore the common mistakes that many coaches make without realizing it and what you can do instead to start seeing results. Whether you're concerned about the size of your following or you're just feeling overwhelmed by the idea of creating content that sells, I've got you covered. I'll show you how to master the art of selling without selling, so you can stop feeling sleazy and start attracting...

In this episode, I share exclusive insights from my own journey, how I shifted from traditional to online training, and the strategic moves that helped me maximize my visibility and client engagement through platforms like Instagram and Facebook. We'll explore practical tips on crafting compelling content, engaging with your audience in meaningful ways, and converting followers into loyal customers.

Whether you're a seasoned trainer or just starting out, these strategies are designed to empower you to harness the power of social media, expand your reach, and ultimately, drive more revenue. 

So grab your notebook, and let's get ready to transform your online presence into a powerful tool for business growth!

If you find value in today’s episode, please subscribe and share it with fellow health and wellness professional.

Your support helps us grow so we can keep bringing you the best content to help you succeed. Let's dive in!

NOW Open through Thursday, May 9th >> PT...

In this episode of the PT Profit Podcast, I share the breakthroughs and strategies from a recent transformative business event I was at this past weekend. Today, I’ll unveil how personal growth directly influences business success and guide you through building a million-dollar offer stack. We’ll dive into strategic thinking, overcoming distractions, and focusing effectively to achieve business milestones.

Plus, I’ll give you a peek into the “Complete 10K Blueprint” for achieving consistent, predictable cash flows. Join me for a blend of insights, personal experiences, and actionable advice aimed at refining your business and crafting offers that truly sell themselves.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a...

[NOW OPEN] Create Content that Converts Club. New 21-day challenge: Get 1-5 Clients on Instagram in 21 Days even with a small following: Click to Register.

Challenge starts June 10th 2024

https://ptprofitformula.com/cluborganic

If you're in the fitness biz and hungry for that next level, this one's for you. We're diving back into one of our all-time fave episodes because, let's face it, every time you listen, there's something new to catch—especially as you grow every single day.

In this episode, I'm laying down some real talk about boosting your revenue without the sleaze factor. We're talking about making content that does the heavy lifting for you, turning those likes and shares into genuine cash flow. I've got you covered with straightforward strategies to get your content working overtime, so you can hit those $10K months organically—no need for fancy ads or complicated funnels.

Join me as I share the secret sauce to creating offers that people can't resist, and how...

In this episode we get real about a challenge many fitness professionals face: content that doesn't convert.  I share personal insights and strategies for turning your online presence into a conversion machine.

I dive into the crucial yet often overlooked aspects of content creation, such as the importance of emotional regulation, the art of moving through discomfort, and the significance of clarity in your calls to action. This episode is packed with actionable advice on refining your content strategy to ensure it resonates with your audience and drives the results you're looking for.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and...