In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about...

Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that information is abundant and can't be the only differentiating factor. Tune in to learn how to properly make these crucial decisions for your business.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to...

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.

Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.

You'll hear me talk about:
- Three ways you can add value for your client.
- The true meaning of implementation.
- Providing clarity to enable your clients to take...

Welcome back to another episode of PT Profit Podcast, coaches!

Do you write copy or just content?

Last week, I had the privilege of teaching hundreds of coaches in my Simple Selling Live training and engaging with them on Facebook, Instagram, and via text/email. Day 2 was so exciting to me that I had to turn that training into today's podcast.

In this episode, I talk about why writing persuasive, relatable copy is so important for your business, and I dive into each of the five types of content that I personally use for my business. 

During today episode, you'll hear me talk about:
- Why copy is so much more beneficial than content.
- Types of content, including the polarizing piece.
- The importance of keeping your content unique...and how easy that is to do.

Listen to the episode here:
iTunes
Spotify

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If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over...