In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's growth.

Key Topics Covered:

1. The Four Common Traps:

   • Trading dollars for hours and not understanding the true value of an offer.
   • Inability to communicate your offer effectively to the right person at the right time.
   • Lack of volume—both in terms of visibility and client engagement.
   • Limited number of offers in your business, which can restrict growth potential.

2. Creating Irresistible Offers:

   • How to structure your offers so that they practically sell themselves.
   • ...

Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highlights the importance of self-awareness and mindfulness in becoming a better professional and person.

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About Today's Guest 

Gerard Friedman is a certified athletic trainer, personal trainer, and nationally...