Welcome back, Coaches! In this "best of" episode, we break down how you can establish authority and deliver value to your audience without the stress of traditional launching. Whether you're an experienced fitness professional or new to online sales, this episode is packed with actionable tips to help you grow your business through a hybrid sales system.

Key Takeaways:

• Understanding Authority vs. Expertise: We explain the distinction between being an authority and having expertise, and why some people generate more revenue despite being less qualified. She emphasizes that authority is a decision and not always tied to expertise.

• Shifting Away from Launch Cycles: I share my personal journey from relying on stressful launch cycles to developing a semi-automated, evergreen sales system that generates daily revenue without the high-pressure environment of traditional launches.

• The Hybrid Sales System: Learn about the hybrid approach that allows fitness professionals...

Launching a product can be stressful.

We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.

Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?

Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.

Rose talks with me all about:
- What a customer journey is like for her...