In this episode of the PT Profit Podcast, I dive into the delicate balance of offering free, valuable content while still making a living from coaching. I share insights on understanding the customer journey, crafting content that converts, and how to engage effectively on social media. By focusing on specificity and targeted messaging, I explain how fitness professionals can stand out and establish themselves as authorities in their niche. This episode is packed with actionable strategies for trainers and clinicians aiming to turn their followers into paying clients, without resorting to pushy sales tactics. 

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or...