In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.
I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.
The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business...
Coaches, if you want to get to the next level in your business, this episode is for you! Knowing how to add value requires you to know what value looks like to your target audience. Is it the speed of the service or the level of connect? Is it convenience or is it the transaction process.
Adding value is less about needing to use sleazy sales tactics to change people's minds. In fact, it's nothing to do with that. Adding value is taking obstacles out of the way of your client reaching the goal they have in mind. You're either making it easier or faster for them to get from A to B.
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Are you a new fitness entrepreneur looking to attract clients?...
Have you ever worried about giving away too much information and how it could negatively impact your business?
Have you ever attended an in person event and heart the presentations of guest speakers who are paid for their time?
There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events.
Being able to understand the intricacies of your career will help you stand out in whatever direction you're going. Being able to see the value in what you bring as a coach and being able to see the value of being in the right room at the right time.
You're going to love this episode and I hope it helps you refine your process and harness a demand for your service.
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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or...
Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.
An increase in cost? Forget about it! Why would you want to scare off your existing clients.
No. No, no, no! Let's reset that mindset ASAP, coaches.
Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?
I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not...
I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.
Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.
You'll hear me talk about:
- Three ways you can add value for your client.
- The true meaning of implementation.
- Providing clarity to enable your clients to take...