How to Encourage Buying Decisions When You Go Evergreen

Today, we're getting into the nitty-gritty of evergreen sales strategies and how to make those buying decisions roll in, no matter the day or hour.

Ever wonder how to keep your offers so appealing that they practically sell themselves, even when you're off the clock? I've got you covered. We'll chat about why understanding human behavior is your secret weapon and how to use it without feeling like you're crossing over to the dark side of sales.

I'm diving deep into making your services irresistibly compelling, all while keeping things totally transparent and genuine. Expect to hear about the three key ways to nudge folks towards saying "yes" to themselves (and your offers), how to sprinkle in a bit of urgency without any of the sleaze, and why it's crucial to have a mix of evergreen and launch models in your business.

And, because I can't resist sharing real, actionable tips, you'll walk away with ideas on tweaking your offers to be that no-brainer choice for your clients. Whether...

Continue Reading...

Three Lessons from a Profitable Launch that Went Wrong

In today’s episode, I pull back the curtain to show the behind-the-scenes ins and outs of a recent launch - and the lessons I learned from everything that went wrong. I want to share these things I learned with YOU so that you can at least recognize them when they come up - because things always come up, we can’t control everything. Having done hundreds of launches, I knew these things and STILL they had a way of coming back. Because you never get to the top and have ARRIVED. It’s always a mercurial learning process. 

Learning and improving comes from DOING it. It takes, sometimes, MESSY action. If you’re anything like me, you’re going to want to try to make everything about your launch perfect - and...well, sometimes things don’t turn out the way you want or expect. And you know what? All the 7-figure marketing masters that we all look up to also had to go through the same things. They just learned it and got through it faster. 

We all...

Continue Reading...

Your Six Figure Launch Plan

In this episode, I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client but create your call to action.



  • The 3 phases of time frames you need to know
  • Explore 5 examples of specific types of content based on your categories
  • How to execute a purposeful plan with discovery and sales calls\


Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send...

Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.