Today, we're getting into the nitty-gritty of evergreen sales strategies and how to make those buying decisions roll in, no matter the day or hour.

Ever wonder how to keep your offers so appealing that they practically sell themselves, even when you're off the clock? I've got you covered. We'll chat about why understanding human behavior is your secret weapon and how to use it without feeling like you're crossing over to the dark side of sales.

I'm diving deep into making your services irresistibly compelling, all while keeping things totally transparent and genuine. Expect to hear about the three key ways to nudge folks towards saying "yes" to themselves (and your offers), how to sprinkle in a bit of urgency without any of the sleaze, and why it's crucial to have a mix of evergreen and launch models in your business.

And, because I can't resist sharing real, actionable tips, you'll walk away with ideas on tweaking your offers to be that no-brainer choice for your clients. Whether...

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.

I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.

Want to learn more? Let's Connect! Find me at @bsimpsonfitness 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the...

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.

I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.

The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business...

Coaches and Business owners often find it tricky to keep consistent income when they aren't working for someone else.

Here's the thing. Do you know the problem you solve? Do you know who suffers from the problem you're referring to? Do you know how your client can tell that they've made progress?

All of this is important when it comes to the performance of your business. Ready to learn? Let's get started!

Don't forget to leave us a review on Apple Podcasts. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

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Links & Coaching Opportunities

PT Profit Formula...

Setting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.

The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.

You'll hear me talk about:
- The three components of the transformation.
- Talent talks!
-  What your line of responsibility is as a mentor.

Be sure to check out Ep. 74, Ep. 75, and Ep. 76 as well to get a tiny taste of what I discuss within my PT Profit Formula programs.

For more info on the PT Profit Formula and my Plus group coaching program, click here.

BSimpsonFitness Links

Beverley Simpson's PT Profit Formula Programs -  The doors are...