In this episode I share strategies for creating an offer stack that effectively boosts profits, targeting fitness professionals such as trainers and clinicians. The episode focuses on enhancing client performance, packaging and positioning products and services for increased revenue, and doing so without resorting to sleazy sales tactics.

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Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

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Coaches, want to live a limitless life and help your clients do the same?

Andy Ramage is an advocate for the alcohol-free community. He stopped drinking 10 years ago and it changed his life for the better. Now he wants to inspire others to do the same. In this episode he defines a middle lane drinker as someone who drinks averagely, heavily, moderately or not at all, which is around 70% of the adult population in the Western world.

Andy believes that taking a break from alcohol can have a transformative effect on one's life. The conversation in this episode is about the fitness industry's all-or-nothing mentality and how it relates to alcohol. Andy shares about how he started drinking at 13 in order to fit in and how that led to a problematic relationship with alcohol. He explains how it felt like an elixir to fit in and how society's marketing and adults in their life made it seem like a great thing.

After getting injured at 20, he fell into the world of the stock market...