How to Stand Out In the Fitness Space without Re-inventing Biomechanics

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context when sharing knowledge and experiences, as this helps to establish credibility and authenticity. Lastly, I encourage moving away from traditional ways of niching and instead focusing on the specific problem one solves, the specific outcome delivered, and the unique mechanism used to help clients.


Want to learn more? Let's Connect! Find me at @bsimpsonfitness 




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Tik Tok Growth with Rachel Pedersen

This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.

We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!

If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.





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About Today's Guest 

 Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.

Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the...

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