Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.

In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.

But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help...

In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.

If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email [email protected] to learn more.

This episode also goes over the importance of creating a powerful self-selling enrolment process. We also reveal the truth about what it takes to grow a profitable business and why many people fail to achieve overnight success. It's important to have the right strategies, and take consistent and persistent action.

If you enjoy the episode, don't forget to share it with a friend and tag us on social!

 Don't...

Are you a coach or business owner? This episode is actually from a live call we did in our Online Marketing for Fitness Professionals group. Whether you're trying to reach your first 6-figures or taking it to that next level, the fundamentals of staying in alignment are the same. 

If you're listening to this on November 1st, we've got a live training today at 12:00 PM EST. Sign up here! 

Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

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This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.

We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!

If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.

Don't forget to leave us a review on Apple Podcasts.

About Today's Guest 

 Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.

Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the...

Coaches, are you actually using Instagram in the most effective ways?

In today's digital age, social media is a very powerful and useful way of getting clients and growing businesses. Instagram specifically is one of my favorite platforms. In this episode, I am going to show you my top ten ways that I personally use that will help you grow your business, expand your reach and engagement, and how to maintain that success.

In this episode, you'll hear me talk about:

- How Instagram is borrowed space and what that means for you.
- Analytics and Insights you should care about.
- The importances of interacting and asking.

...and more, including connecting on the new social media platform Clubhouse.

Listen & Subscribe on your Favorite Podcast App!

      

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple...