This episode is a live coaching call with Penny Hounsome where we discuss how to alchemize disappointment and maintain a positive mindset when faced with challenges in business. We explore the importance of recognizing patterns, staying in momentum, and caring about everything and nothing at the same time. This episode also provides insights on how to speak to clients who are ready to level up and how to let go of those who are not. The conversation highlights the need to focus on the right audience and communicate effectively to facilitate transformation.  

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps...

Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.

In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.

But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help...

Setting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.

The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.

You'll hear me talk about:
- The three components of the transformation.
- Talent talks!
-  What your line of responsibility is as a mentor.

Be sure to check out Ep. 74, Ep. 75, and Ep. 76 as well to get a tiny taste of what I discuss within my PT Profit Formula programs.

For more info on the PT Profit Formula and my Plus group coaching program, click here.

BSimpsonFitness Links

Beverley Simpson's PT Profit Formula Programs -  The doors are...