Build Authority with a Book with Korey Van Wyk

In today’s episode we sit down with Korey Van Wyk, a seasoned expert whose career has spanned from being a strength and conditioning coach to an acquisitions editor in the publishing world. Korey shares his unique journey from the field of exercise science and nutrition to the intricacies of academia and finally into the publishing industry, where he now shapes the future of educational resources. We delve into the transition points of his career, the challenges of moving from teaching to publishing, and his current role at Cognella. Korey also gives invaluable advice for anyone considering writing a book, whether it’s academic or aimed at a broader audience. Tune in to gain insights from Korey’s diverse experiences and learn how versatility can be your greatest asset in navigating career changes.  





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How to Build Your Authority Online - What to do When You Don't Feel Ready

Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.

In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.

But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help...

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On Violence - The Human Experience with Randy King

What are the first things that you think of when it comes to the topic self defense? Randy King has a wealth of knowledge around avoiding and reducing violent or dangerous situations. Whether for the safety of yourself or loved ones, his insights are incredible and full of value. The way in which we communicate can determine the situations we find ourselves in. This can play a huge role in how we experience different situations in our life both personally and professionally. 

This episode is incredibly educational. Let us know what you think when you tune in!



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About Today's Guest 

Randy King is a highly respected authority on conflict management and violence prevention. He has taught in 10 countries and over 60 cities, and his work has been featured in media outlets around the world. He is the president of 80:20 Conflict Management Strategies, a company that provides training and...

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Building Rapport in Your Gym and Business Through Validation with Lucy Hendricks

If you're looking at building retention and creating an atmosphere that fosters a successful in-person training business that will survive any challenge, this is going to be an episode you'll want to listen to.

Lucy talks about the work she's put into herself as a coach to become a better communicator to her clients. In the show, she talks about some resources that have been really valuable to her including Love Skills by Linda Carroll and I Hear You by Micheal S. Sorensen



This is Lucy's return appearance to the show! If you want to go back and listen to her first appearance on the podcast, check it out here



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About Today's Guest


Lucy Hendricks is a gym owner from Lexington, Kentucky. Where all the people who once were terrified of walking into a gym, give it a try, and then never leave. It's a thriving business that has grown by word of mouth.

Over the years she's worked...

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Program Design After Passing the CSCS with Dr. Matt Casturo

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.

One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.

Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight...

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