Are you getting setup for 2023? If you look at some of the most successful businesses, they're strategizing well in advance to secure their goals for the year. 

In this episode we reflect on the last month and look at some of the things that are going to be important in building an audience of customers. If you want your business to support your livelihood and be your career you need to have a system in place to ensure your business isn't just a side hustle. If that sounds like you, you're going to want to tune in!

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Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals g...

Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.

Money should never be your master.

One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. 

Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.

If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.

Are you ready?

Let's dive in.

 Today, I talk about:
- Understanding how...

If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.

Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.

How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?

Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal...

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.

Today I unpack:
- What a KPI is.
- How to decide which KPI to use.
- Detaching your emotions from results. 

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Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your...

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.

By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.

In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.

Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that...

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.

Cristian talks all about how he defines and classifies "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.

You'll hear us dive into:
- The two components that define "mobility."
- Breathing practices.
- Burn out and how to push through.

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About Today's Guest

Cristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find...

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

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About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and...

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?

Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow. 

A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.

Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things,...

Coaches, this episode is a first for me.

I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.

Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.

Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.

I dive into:
- The necessity of having a business model.
- Metrics, metrics, metrics...that matter.
- The importance of active listening and empathy.

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and be sure to leave a review via Apple...

"We are all leaders, but we can be good or bad."

Truer words, coaches.

In this episode, Tomasha teaches us that to be a good leader is to lead ourselves first and to be very clear about what we desire before trying to mentor others. To run a thriving business is to learn how to be the internal compass of our very own lives and our businesses. I had a blast recording this episode, and I hope you have as much fun listening to it.

Tomasha and I dive into:
- The differences between a CEO and a Leader.
- The three steps to becoming a good leader.
- Control, Comfort and Safety as factors of what people are looking for in a business.
...and more!

About Today's Guest

Tomasha Suber is a business operations strategist teaching entrepreneurs how to scale sustainably using systems so they can confidently serve as the executive leader and be a driving force of their vision.

She's helped clients and their teams gain clarity on their...