How To Measure the Metrics that Actually Matter

In this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.

Today I unpack:
- What a KPI is.
- How to decide which KPI to use.
- Detaching your emotions from results. 

   

Don't forget to leave us a review on Apple Podcasts.


Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with...

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Create Clients on Demand

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.

By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.

In this special training, you'll hear me dive into:
- the PT Profit Formula's 3 Pillars of Performance.
- what every business needs.
- the various types of sellers.

Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow...

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Building the Durable Athlete with Cristian Plascencia

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.

Cristian talks all about how he defines and classifies "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.

You'll hear us dive into:
- The two components that define "mobility."
- Breathing practices.
- Burn out and how to push through.

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Cristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find the best...

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Moving an In-Person Business Online with Dr. Andrea Maxim

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. 

In this episode, Andrea & I dive into:
- The differences between building an in-person business vs online.
- A marketing strategy you can use for both types of company.
- An assessment strategy that can fit your every client's needs. 

   

Don't forget to leave us a review on Apple Podcasts.


About Today's Guest

Dr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She...

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How To Save on Taxes as a Small Business Owner with John Briggs

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?

Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow

A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.

Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things,...

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7 Common Mistakes Struggling Coaches Make

Coaches, this episode is a first for me.

I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.

Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.

Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.

I dive into:
- The necessity of having a business model.
- Metrics, metrics, metrics...that matter.
- The importance of active listening and empathy.

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Don't forget to Subscribe on your favorite streaming platforms,
and be sure to leave a review via Apple Podcasts!

...

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The Differences Between CEOs & Leaders with Tomasha Suber

"We are all leaders, but we can be good or bad."

Truer words, coaches.

In this episode, Tomasha teaches us that to be a good leader is to lead ourselves first and to be very clear about what we desire before trying to mentor others. To run a thriving business is to learn how to be the internal compass of our very own lives and our businesses. I had a blast recording this episode, and I hope you have as much fun listening to it.

Tomasha and I dive into:
- The differences between a CEO and a Leader.
- The three steps to becoming a good leader.
- Control, Comfort and Safety as factors of what people are looking for in a business.
...and more!

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About Today's Guest

Tomasha Suber is a business operations strategist teaching entrepreneurs how to scale sustainably using systems so they can confidently serve as the executive leader and be a driving force of their vision.

She's helped clients and their teams gain clarity on their backend...

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The Inner Game of Entrepreneurship with Makhosi, the Royal Shaman

Today I talk to human development expert Makhosi, the Royal Shaman. Clients call her the "mystical money mentor" who brings alignment to their businesses and lives. This episode is packed full of high concept ideas that can help us expand our horizons and build our companies in ways we do not typically think about in terms of standard business concepts.

In today's episode, Makhosi and I discuss:
- What a shaman is and how one can help an entrepreneur.
- Bringing the conceptual into the practical, everyday life.
- Intuition, charisma, and magnetism.
...and a lot more.

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About Today's Guest

Makhosi Hefisah Nejeser, the Royal Shaman, is an extreme pioneer in the domain of personal development & energetic alignment.  Through her groundbreaking modality, The Energetics of Euphoria, Makhosi teaches her clients and Guides to ground themselves in the feeling of bliss, calling in the State of Euphoria on a whim regardless of external...

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Nail Your Promised Transformation

Setting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.

The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.

You'll hear me talk about:
- The three components of the transformation.
- Talent talks!
-  What your line of responsibility is as a mentor.

Be sure to check out Ep. 74, Ep. 75, and Ep. 76 as well to get a tiny taste of what I discuss within my PT Profit Formula programs.

For more info on the PT Profit Formula and my Plus group coaching program, click here.

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BSimpsonFitness Links

Beverley Simpson's PT Profit Formula Programs -  The doors are officially open!...

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How To Decide on Your Guidance

"It all comes down to what works will for you in terms of your learning style."

In this episode, I will go through the types of guidance that you can find to help you grow as an entrepreneur. There are many different types offered by a variety of coaches that range from financial to spiritual.

You'll hear:
1. The pros and cons between various types of avenues of learning, including 1-on-1 coaching, DIY, and a Mastermind.
2. Three key qualities that a successful person has.
3. Tips on how much money you should consider allocating toward your educational growth.

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Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very special BONUS episode: How to Optimize your IG...

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